Predictions for new-vehicle
sales are already dropping, and some dealers say the tax-return buying spree —
which has been coming in earlier and earlier every year — just hasn’t
manifested itself. However, industry insiders are warning dealers not to
believe the doom-and-gloom picture many are trying to paint. Some are saying
consumers are waiting for new models expected out later this year. Others are
saying consumers are waiting for manufacturer incentives to kick in.
So what is going on? Is there
something on the horizon that we should all be preparing for? Has the “let’s
live for today” approach many consumers adopted in recent years finally caught
up to us?
Scanning the Internet to find
out what’s being said out there, I came across this blog that paraphrased several
April news items. At the bottom, the blogger posted a section with the heading:
“U.S. Outlook is Poor.” Under it were four bullet points that showed how the
economy is drastically slowing (GDP came in at 1.3 percent, with the housing
market taking a 1-percent chunk out of that), how auto sales were falling, and
banged on Ford’s “aging” lineup, GM’s union problems and its appeal to subprime
borrowers (my question here is: Why wouldn’t they?). It also mentioned how mortgage
equity withdrawal is falling with house prices.
I was surprised gas prices
didn’t make it into that blog after they hit record highs in several regions of
the country. All I know is I dropped $43 and some change the other day (May 3)
for my 1997 Honda Accord.
So, is it time to get all
“chicken little” on you? No, not yet.
Economists are calling what’s
going on right now a mini version of the stagflation of the late ’70s and ’80s.
Stagflation refers to slow
growth and inflation that’s too high for the Federal Reserve’s comfort. The
reason why it’s different this time around is because consumer inflation is
running under 3 percent over the last 12 months (rate hit double-digits in the
’70s), and because energy prices have been fueled by demand rather than the
supply problems of the ’70s. Global competition has also prevented price
increases.
OK, so what’s this all mean
for F&I? I’m glad you asked, as I’m going to go against best practices for
the rest of this editorial (sorry Coach — he hates when I do this) and tease
you with some tidbits about what you’ll see in the following pages.
The good news is that
automotive finance is going strong, as Jim Bass will tell you on page 24. He
addresses the whole subprime mortgage debacle and what that means for automotive
finance.
In short, yes, delinquencies
have edged up a bit and extended terms are beginning to stretch out. And yes, many
have said this situation, if it continues, could be the industry’s “Pandora’s
Box,” as one insider put it (take a look at page 20).But overall, as Experian
told me, automotive finance is pretty darn healthy.
If you still don’t believe
me, we follow all of that up with a one-on-one interview with Marc Sheinbaum, the new CEO of Chase Auto
Finance. The company is on the move, and Sheinbaum will definitely make you feel
a little bit better about what’s going on out there. He addresses the concerns
I mentioned earlier, and also talks about how the home mortgage market is
affecting the company’s lending criteria. Don’t worry, there’s good news.
However, the one thing I am
hearing these days is that the amount of research a consumer can do before
purchasing a vehicle is kind of backfiring on some dealers. Basically, the
scenario playing out is that consumers want more for less. Nothing new, I know,
but the difference is: If that dealer won’t get the deal done, the consumer
knows he or she can go elsewhere.
Every month we beat that dead
horse about the importance of backing that nonprime customer into the right vehicle, and we do it again
this month with Tim Shea’s article on page 50. So check it out.
According to Asbury
Automotive’s Charlie Robinson, who was cautiously basking in the company’s
successful quarterly report card, it’s all about focus. He said the company has
put a lot of emphasis on the used-car market. Finance, he said, was another
important cog in the company’s success in the first quarter. And as Robinson and
others have said, finding income for the dealership means revisiting your
F&I product mix. Pre-paid maintenance, from what I hear, is a big deal
these days. In fact, any F&I products that can send customers to the
service drive is definitely what’s needed.
And with products being such
a hot topic, we thought we’d bring back Ron Martin this month to talk about the
“ideal menu.” I know it’s hard to believe that such a thing exists, but Martin
weighs in with his recommendations and his reasons for having them. But if you
think you have the perfect menu, we’re all ears. Just send me an e-mail at gregory.arroyo@bobit.com.
I’d like to end this
editorial with a quote I pulled from one of our F&I Forum members: “Whether
you think you can, or think you can’t ... you’re right.” Enough said.