All-season tires have hit the mainstream, driven in part by extreme weather, according to a new report.

From a combination of increased weather whipsaws, government safety regulation and sustainability concerns, the formerly niche product has become more commonplace, reported London-based GlobalData.

For instance, many consumers in Colorado, Oregon and Northeast states have switched from seasonal tire type switches to all-weather tires with adaptable treads, the company found.

“… this segment is not merely growing – it’s redefining expectations of mobility,” according to the report.

All-season tire demand is coming from both individual consumers and fleets, according to GlobalData.

Government regulators in North America, Europe and parts of Asia have imposed stricter requirements for tire performance labels, winter safety certifications and environmental considerations, such as sustainable materials and lower rolling resistance, the company found.

Tire makers, which GlobalData said operate in a highly competitive segment, have responded to the increased demand with “differentiated products—balancing grip, durability, low rolling resistance, and certified snow performance—while regional manufacturers and sub-brands work to match value and performance,” said Automotive Analyst Madhuchhanda Palit.

DIG DEEPER: It's Time to Rethink What We Sell in the F&I Office