Did you hear the news coming
out of Edmunds.com just before the holidays? Leasing increases 21 percent in
2006. It seems as though DealerTrack’s Raj Sundaram’s prediction of its revival
back in November is on par so far. He said then that leasing would probably hit
25-percent penetration by the second quarter. But that’s what has regulators
concerned.
In Doug Walsh’s view, the
industry is facing a paradigm shift if it doesn’t do something about the
current trend of selling based on monthly payments. Walsh, who serves as chief
of the Consumer Protection Division for the Washington Attorney General’s Office,
said the scenario he sees playing out is consumers driving one car while paying
for three.
This month the magazine
tackles several compliance issues dealers face today, such as adverse action notices,
the pesky 8300 form and payment packing — something Walsh knows about all too
well. It was his office that took action against four dealerships and three
reputable F&I providers in the well-publicized 1999 case involving payment
packing. And although he’s seen the practice decline in his state, he says the
industry has other issues it must address.
Walsh fears that outside
pressures, such as the rough patch U.S. automakers are enduring, the
uncertain economy, faltering consumer credit and the housing market, could push
dealerships to do things the wrong way, especially with consumers putting more
emphasis on the monthly payment.
“These broader conditions can
increase pressure among dealerships to allow for a deceptive sales process,” he
said.
With some good news coming in
at the close of 2006, analysts remain cautious about the state of the economy.
The Conference Board reported
just before the New Year that consumer confidence hit an eight-month high in
December. However, Experian noted in November that the national average credit
score dropped seven points since 2001, and reported that the rate of late
payments also increased. So, not everything is so rosy.
Automotive insiders were
already predicting in December that light-vehicle sales in 2007 will see its
lowest drop in nine years, about 16.4 million units. This is following a year
(2006) that insiders say was the second worst year in a nine-year span, which
insiders put at 16.5 million — about 2.9 percent below 2005. Many are blaming
the slowing U.S. economy and falling home prices for what’s going on.
I remember the days, months
and years following September 11, 2001. I just couldn’t write enough about
consumer confidence, as it served as a bellwether for how the nation was
reacting to the World Trade Center disaster. Would consumers hold onto their discretionary dollar for fear of what
was to come? While consumer confidence is indeed something that needs
monitoring, the housing market has quickly taken its place as the crystal ball
of what all industries face.
And things aren’t looking so
good. Well, depending on whose Kool-Aid you’re drinking.
In December, the National
Association of Realtors presented a brighter economic picture of the housing market,
reporting that the sale of existing homes edged up 0.6 percent in November. The
report marked the second straight month of increases in the sale of existing
homes since the spring of 2005.
Despite the good news,
economic analysts say more is needed before anyone can safely say the fears of
a recession are over.
“Last month (November),
former Fed Chairman Alan Greenspan was right when he said the worst is behind
us,” noted Alexis McGee, president of Foreclosures.com, a California-based
real-estate investment advisory firm and publisher of foreclosure property information.
“Weak housing markets aren’t over yet, but they’re getting strong with the help
of a drop in unsold inventories and interest rates at 45-year lows.”
Reporting on November sales, McGee
noted in her site’s January e-newsletter that all the good news was little
solace to the nearly 877,000 homeowners nationwide that were forced into
foreclosure in 2006 — up 36 percent from 2005.
The article goes on to note
that many consumers counted on creative mortgages and low teaser rates to buy
homes they couldn’t afford. Now, many are left with little option but
foreclosure.
Hmmm, that sentiment does
have a familiar ring to it. As a newbie in the industry, all I can do is bring
you the news. But if you ever listen to some of the industry’s leading experts
— I think their views on the economy and today’s consumer will be similar to
even those outside the industry.
“Expect a paradigm shift in
the F&I office,” David Robertson, president of the Association of Finance
and Insurance Professionals, said
during the magazine’s F&I Conference and Expo in November. “Price was a leading factor for most
people buying a car. Price is not a factor anymore — the monthly payment is.
“At some point, this is going
to come to a reckoning.”