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Software expert makes a case for making the switch from paper to emenu, and he’s got stats to back it up.
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Media strategist says digital marketing’s three core principles will not only help you cut through all the tech jargon and acronyms, they’ll serve as your guide in this ever-changing marketing space.
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Though the fate of Tesla’s attempts to break away from the dealer franchise model remains to be seen, there’s one piece of its business model dealers are gradually getting on board with.
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After sitting through a few less-than stellar F&I performances, the magazine’s resident F&I pro recalls advice his father once gave him. It was a recommendation every F&I department should take to heart.
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F&I trainer says F&I pros shouldn’t fear the interest dealers are showing in combining the roles of sales and F&I. From his experience, the F&I manager remains a critical component of such a process.
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The F&I director at Mercedes-Benz of Coral Gables says profit per retail unit increased 16% when his dealership switched from paper to an iPad-based menu. Profits have stayed strong ever since.
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If you’re heading out to this year’s NADA Convention and Expo, make sure you take the following six steps before you pull the trigger on a new software tool for the dealership.
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The “Father of the F&I Menu” offers his list of 10 regulatory hot spots for 2014, several of which fall outside of the F&I manager’s jurisdiction.
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Digital ad spending isn't slowing down. And one of the areas capturing the attention of marketers is online videos, with spending expected to double by 2016.
Read More →The magazine’s legal insider doesn't believe the bureau has jurisdiction over the F&I products industry, but she admits there’s too much gray area in the Dodd-Frank Act to know for sure.
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