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The editor goes one-on-one with the man who helped chart the CFPB’s course into the auto finance industry. Find out what the former regulator has to say about dealer participation and F&I product sales.
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Digital marketing expert reveals how some progressive dealers are attracting 2.5 times more shoppers at 65% less cost than traditional search engine marketing.
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The magazine’s compliance expert says talent will only get you so far. To rise above the rest, he says one needs to become a student of the F&I game.
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The unusually cold weather that impacted much of the economy didn’t slow down the auto finance industry, which reached new highs in several critical metrics.
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F&I insider says producers can only reach a level of production and success that they persistently and actively pursue. So to reach your peak, you need to set your sights higher, and you need to develop the following five traits.
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Dealertrack’s Raj Sundaram says the industry is in the midst of major change. He believes the company’s acquisition of Dealer.com puts the firm in the perfect position to respond.
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ChannelNet’s Paula Tompkins once toyed around with kiosks designed to take customers through a dealership’s entire sales process. Now she’s using personalized URLs to help captive finance companies realize the bigger role they play in helping dealers move the metal.
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Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
Read More →The magazine’s resident legal wiz revisits the FTC’s standard for deception in response to the agency’s crackdown on false advertising.
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Compliance was top of mind at the 2014 NADA Convention & Expo, with product vendors showing the way to a faster, more transparent process in the F&I office and throughout the sales process.
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