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By cutting down on response times, using video to connect with shoppers and launching a team to nurture cold leads, Greenway Dodge’s Internet department now drives 71 percent of the dealership’s sales.
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All signs pointed to a great fourth quarter, but there was some cause for concern — just not enough to keep cars from rolling over the curb.
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Optimists at the NADA and the AFSA conferences believe the industry is primed to sell a million more vehicles this year than in 2012. But as one dealer rep said, it’s going to take a unified effort to make that prediction a reality.
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The magazine’s legal eagle delves into the dust-up between Union Bank and Car Mart. It’s a must-read for dealers considering bank assistance for an operating expense.
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An Illinois dealer took his store’s F&I performance from acceptable to exceptional after making the switch from a paper menu to an electronic version.
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The magazine’s F&I expert says it’s time to stop complaining about the Internet, and offers a four-step process for turning the Internet into an ally of the F&I office.
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Nothing is guaranteed when playing the online image game. But dealers say the rewards are worth the trouble.
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Unless your dealership’s compliance outfit is covering every requirement, your store is leaving itself at risk. Our dealership compliance expert explains.
Read More →Whatever you’ve heard about the Red Flags Rule, the FTC’s weapon against identity theft is still in play for most dealers. But there are some changes to consider.
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Before you hash up your next Twitter promotion, check out this primer on the dos and don’ts of hashtagging.
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