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The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.
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The secondary retail and finance markets didn’t dominate the headlines in 2011, but used cars and subprime lending are key to continued growth in the year ahead.
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The magazine’s resident legal wiz reports on what he saw and heard at the industry’s annual get-together last month, including reports of dealer investigations being conducted by the Federal Trade Commission.
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Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
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William P. Underriner is NADA’s 2012 chairman, and he’s looking forward to a good year for dealers.
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Digital marketing tools are sure to line the aisle ways at this year’s annual dealer conference. The magazine’s marketing expert lists six solutions you need to consider.
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Don’t let so-called ‘best practices’ get in the way of your performance or your customers’ needs. The magazine’s resident F&I expert lists the 10 ‘next practices’ that are driving processes at top dealerships.
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Mota Motors isn’t looking to jump into the pricing game with its new platform for marketing used inventory online. In fact, the company’s chief executive says Mota is creating a whole new category for digital marketing.
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At the magazine’s annual conference, finance executives reflected on the trends that defined 2011 and reaffirmed their commitment to the indirect lending channel in the year ahead.
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The magazine’s legal wiz shines up his crystal ball to offer his predictions on how the CFPB and the FTC will flex their regulatory muscles in 2012.
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