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Mapping the Customer Journey

To meet and exceed modern consumer expectations at each step of the buying process, develop new...

To meet and exceed modern consumer expectations at each step of the buying process, develop new techniques and use technology to help them discover, learn, and be validated in their decisions along the way.

Article

Serve – Help – Solve

Learn to effectively serve, help and solve, and increase your personal performance and that of...

Learn to effectively serve, help and solve, and increase your personal performance and that of your team while building lasting relationships in and outside of the store.

Article

California: An Unlikely Compliance Model

I propose that your F&I and sales disclosure compliance models mirror the sales and F&I...

I propose that your F&I and sales disclosure compliance models mirror the sales and F&I processes at dealerships in California — what is required by statute in California, should be considered best practices in the other 49 states.