Cash Deal Bias
Utilize smart discovery and relate your product’s benefits to the customers unique situation and watch your cash deal production grow.
Utilize smart discovery and relate your product’s benefits to the customers unique situation and watch your cash deal production grow.
Each of these trends illustrate continued strong growth for F&I product potential and sales for today’s auto retailers of all sizes and focus of new and used.
Vehicle subscriptions can be a terrific way to get consumers into the vehicles they need and grow EV adoption.
By differentiating their dealership in the digital realm, dealers can stay top of mind and win market share.
Instead of focusing on where you are under-resourced and thinking outside the box for a solution, think inside the box and focus on how to effectively utilize the valuable resources you already have.
Exposing a need, discovering the “why buy,” and establishing a want makes the “invisible” recognizable as a benefit, resulting in more customers taking advantage of your offerings.
Despite continued challenges in the industry, a continued focus on F&I product acceleration and program offerings, combined with more expert resources available, will help fuel further growth throughout 2022 and beyond for dealers.
Opportunity will knock in the second half of 2022, but industry leaders still recommend those in retail automotive and F&I proceed with caution.
In dealerships that don’t have strong owner support, there could be a breakdown between sales and F&I departments and low finance department revenue.
Soft pulls can strengthen consumer confidence and trust in making the right decision, and since they aren’t locked into anything, they can resume shopping and even assess varying price ranges.
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