
Dealer compliance expert offers a crash course in detecting and preventing identity theft by fake car buyers and unprincipled employees.
Read More →
Digital marketer says co-op marketing is outdated and ineffective, noting that the most effective brand and dealer partnerships use local advertising to drive customers into showrooms.
Read More →
Hiring expert says talent scouts can learn a lot from online dating profiles. He explains how to punch up your job ads to tell the dealership’s story and create genuine excitement among job-seekers.
Read More →
Dealer experts list 10 leadership principles that, if embraced, will prevent an organization from becoming another corporate dinosaur.
Read More →Successful anti-harassment training requires dealers to acknowledge that some employees simply don’t see the point.
Read More →A web-savvy sales manager made a sweet deal that went sour when the ‘buyer’ turned out to be a sophisticated online scammer.
Read More →Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
Read More →
Compliance expert gets into the weeds on adverse actions. He explains why you must send a notice to every affected customer, and breaks down your choice of processes.
Read More →
Financial services expert offers dealers a five-step plan to secure their legacy and minimize the tax liability of those who inherit or buy their dealership.
Read More →
Real-life examples prove that failing to meet federal, state, and local requirements for licensing and permits can cause otherwise successful dealerships to lose their right to do business and, in the most extreme cases, their very names.
Read More →