Gregory Arroyo
Editorial Director
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It has been more than a decade since Ford dealers joined forces with their OEM to create a service designed to help the brand enter the digital age. The editor goes one-on-one with FordDirect’s chief executive to get an update on their progress.
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Weighing in on the big Facebook question, the editor says marketers need to relax on those ROI questions.
Read More →Dealers are looking over their shoulders for signs of federal regulators, and rightly so. But the greater threat lives closer to home.
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Marketers say they will direct more ad dollars toward social media and mobile marketing this year, but they admit to being a bit perplexed as to which digital channel is the most effective.
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The editor sits down with the executive team at Wells Fargo Dealer Services to talk about their new relationship with General Motors and the company’s new approach to consumer lending.
Read More →Guitar Center is doing its best to prove the editor’s 10-year-old prediction that brick-and-mortar retailers would always have a role in the online shopping experience.
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For the better part of three generations, Sayville (N.Y.) Ford succeeded on gut instinct and a great reputation. But surviving the Great Recession would require a new approach, and the store’s new boss was more than willing to accept the challenge.
Read More →Bothered by the response to software companies trying to bring a fresh look to F&I, the editor weighs in with his thoughts on tablet and e-mail menus.
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Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.
Read More →Fresh from AFSA and NADA, the editor believes the auto industry is not only back, it’s strong and ready to push forward — and that goes for finance, too.
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