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Mad Marv

Marv is no industry insider. He’s an actual F&I manager with more than 20 years of experience. Get his from-the-trenches take on the industry every month at fi-magazine.com.

Mad Marvby Marv EleazerAugust 5, 2015

We’re Not Apple Stores

His Madness is tired of supposed experts taking aim at the F&I office. He delivers a stern defense of the box and the process that drives it.

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Mad Marvby Marv EleazerJuly 6, 2015

Regulatory Pricing

His Madness casts doubt on federal regulators’ ability to judge the value of F&I products, but he believes the industry must come together to head off any attempts to do so.

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Mad Marvby Marv EleazerJune 1, 2015

Spotting the Issue

His Madness has a new fan base looking for answers. This month, he reveals who they are, what they want and why dealerships need to listen up.

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Mad Marvby Marv EleazerMay 1, 2015

First Impressions

Inspired by all the preparation and care going into the new repair facility at his store, His Madness breaks down the six things he does to ensure his customers get the professional experience they deserve.

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Mad Marvby Marv EleazerApril 3, 2015

Bluetooth Blues

While His Madness longs for the good old days of push-button radios, recent stats on vehicle dependability have him rooting on OEMs to add more tech.

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Mad Marvby Marv EleazerMarch 9, 2015

What Slump?

His Madness advises slumping F&I pros to channel their inner Yogi and get back to business.

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