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So Here's the Deal

Top trainer Ron Reahard fields questions from and offers expert advice to top-producing F&I professionals.

So Here's the Dealby Ron ReahardSeptember 18, 2017

(Video) Measuring Up

Top trainer has a three-part answer for an F&I newbie who wants to know how he measures up against his peers.

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So Here's the Dealby Ron ReahardAugust 17, 2017

It's OK to Be Nervous

Top trainer welcomes an anxious recruit to the F&I ranks with 10 pieces of practical, hard-earned advice.

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So Here's the Dealby Ron ReahardJuly 7, 2017

(Video) Have a Real Conversation

There are countless ways to sell financing and protection products, but only one way to truly connect with customers.

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So Here's the Dealby Ron ReahardJune 9, 2017

Combating CUs

Top trainer tells an F&I pro from San Antonio to stop fighting credit unions and join them. He also reveals three reasons most CU members should choose dealership financing.

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So Here's the Dealby Ron ReahardMay 2, 2017

Trading Rate for Product

A reader wonders if a scenario exists where trading rate for product doesn’t cross that invisible legal line. The magazine’s resident F&I pro weighs in.

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So Here's the Dealby Ron ReahardApril 11, 2017

(Video) Discussing the Risk-Based Pricing Rule

The magazine’s resident F&I pro takes on a question about the Risk-Based Pricing Rule and its widely used exception notice.

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