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As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
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ICC’s Command Center software enables CU Direct to more easily manage the 2.5 million vehicles in dealer partner inventory on the AutoSMART platform and shopping site.
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Top trainer lists four ways to build an interdepartmental culture that rewards customers while maximizing the opportunity for F&I product sales.
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Once the king of the car-buying process, dealers are under attack in today’s Digital Age. Industry insiders believe auto finance sources hold the key to restoring order.
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Hyundai is looking to modernize the car-shopping experience with this week's launch of Shopper Assurance in Miami, Orlando, Fla., Dallas, and Houston. The program, which will be rolled out nationally in 2018, is designed to make purchasing a vehicle easier, faster, and worry-free, officials said.
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Maserati North America has selected Affinitiv as its exclusive aftersales marketing provider for the OEM’s LUX owner retention program.
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Cox Automotive has promoted Patrick Brennan to the role of senior vice president of marketplace for the company’s Inventory Solutions Group.
Read More →LotLinx has launched an invitation-only campaign to take its proprietary TURN artificial intelligence platform north of the border.
Read More →New Florida locations open inside Adesa Auction in Sanford and Manheim in Orlando are expected to increase buy/sell volume by more than 40% and create a unique remarketing model.
Read More →A new partnership combines CarStory’s artificial intelligence-based insights with Flick Fusion’s video marketing platform.
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Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CarGurus.com. CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.
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