FI showroom red and grey logo
MenuMENU
SearchSEARCH

Hyundai Aims to Modernize Customer Experience

Hyundai is looking to modernize the car-shopping experience with this week's launch of Shopper Assurance in Miami, Orlando, Fla., Dallas, and Houston. The program, which will be rolled out nationally in 2018, is designed to make purchasing a vehicle easier, faster, and worry-free, officials said.

by Staff
October 10, 2017
Hyundai Aims to Modernize Customer Experience

 

3 min to read


FOUNTAIN VALLEY, Calif. — Hyundai is looking to modernize the car-shopping experience with today’s launch of Shopper Assurance in Miami, Orlando, Fla., Dallas, and Houston.

The program, which will be rolled out to all Hyundai dealers in 2018, is designed to streamline the car-buying experience by focusing on four elements that make the often arduous process of purchasing a car easier, faster, and worry-free, according to officials.

Ad Loading...

“For nearly a decade, the word ‘Assurance’ has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience,” said Dean Evans, CMO of Hyundai Motor America. “Shopper Assurance is the next step in that tradition and is car buying made simple. We expect this to be a differentiator, as our research showed that 84% of people would visit a dealership that offered all four features over one that did not. It is the future of car buying, and our commitment to creating a flexible, efficient and better way to purchase a car in partnership with our dealer body.”

Shopper Assurance entails the following:

  • Transparent Pricing: Participating dealers will post fair market pricing (MSRP minus incentives and any dealer offered discounts) on their websites. This, company officials said, will reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being available on dealer websites.

  • Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on their website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be at the customer’s home, office or even at a coffee shop.

  • Streamlined Purchase: Reduces the time customers spend at the dealer by allowing car buyers to complete most of the paperwork online prior to visiting the dealership, including applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.

  • Three-Day Money Back Guarantee: Customers who are not satisfied with their purchase are given a three-day buy-back period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles from the purchase/lease date.

“We’ve listened to our customers, and they want convenience and simplicity when it comes to buying a car. Shopper Assurance is going to give our dealers the tools we need to exceed the expectations of today’s shopper,” said Andrew DiFeo, chairman of the Hyundai National Dealer Council and dealer principal Hyundai of St. Augustine. “With a strong lineup of new cars and CUVs, we expect that Shopper Assurance will give us a competitive advantage and help turn prospects into buyers. We are creating a modern purchasing process where transparency and convenience are paramount.”

More Showroom

Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Industryby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →
Ad Loading...
row of SUVS in background with red and white text saying inventory with a down arrow and sales pace with an up arrow
Industryby Lauren LawrenceMarch 23, 2026

Used-Vehicle Sales Jump in February

Softening prices, rising credit availability and higher tax refunds could be behind February’s sales pace rise and accompanying dip in inventory, according to Cox Automotive.

Read More →
Graphic showing the wholesale weekly price index for 2- to 6-year-old vehicles
ShowroomMarch 17, 2026

Black Book: Weekly Market Update

The wholesale automotive market fared remarkably well given the U.S.-Israel war on Iran, Black Book analysts reported.

Read More →
Photo of line of new cars on a lot
Showroomby Hannah MitchellMarch 16, 2026

FTC Targets Auto Dealers Over ‘Deceptive Pricing’

The agency sent warning letters to dozens of auto groups about what it described as illegal practices and urged them to ensure their pricing policies enable transparency with consumers.

Read More →
Ad Loading...
row of cars, used vehicle demand spikes, chart showing data spike, F&I and Showroom logo
Showroomby Lauren LawrenceMarch 11, 2026

Used Market Gains Speed

New-vehicle sales fell year-over-year for the fifth month in a row in February, making retail deliveries the slowest they’ve been since 2023, according to a CarGurus report.

Read More →
Ford pickup truck grill with company insignia
Showroomby Hannah MitchellMarch 10, 2026

Ford Engineers Tinker With EV Cost, Range

The automaker says its California skunk works is already finding efficiencies to lighten traditionally heavy electric vehicles for lower cost, plus extended range.

Read More →
Graphic showing used-vehicle days to turn rate
Showroomby StaffMarch 10, 2026

Black Book: Weekly Market Update

Both vehicle values and conversion rates sped up last week as two segments outperformed in the pre-spring burst of buying.

Read More →
Ad Loading...
Photo of Chevrolet Bolt on a beach
Showroomby Hannah MitchellMarch 9, 2026

Economical Electric

GM says it sells the cheapest electric vehicle in the U.S. market. It explains how it made improvements to the entry-level EV while keeping its price down.

Read More →