Fastlane Chooses Market Scan as Data Partner
Fastlane offers dealers an Amazon-like checkout process for consumers who want to buy their car online. It has chosen Market Scan to provide its ecommerce platform with real-time payment and rebate information from every car manufacturer, bank and credit union in the country.

DALLAS — Fastlane, the recently launched e-commerce platform for dealers, has chosen Market Scan to provide real-time payment and rebate information tracked from every car manufacturer, bank and credit union in the country.
Fastlane’s platform enables car buyers to purchase a vehicle directly from the car dealer’s website and gives them an easy Amazon-like checkout experience. The platform handles nearly all the tasks associated with the purchase process.
“The payment transaction is clearly one of the most important aspects of the online car-buying checkout process, and we wanted to partner with a highly trusted and reliable data supplier who would give our customers accurate lease and retail payment information,” said Dave Luce, Fastlane’s vice president of sales. “We looked at other data providers in this space and we believe Market Scan fits the bill perfectly.”
Market Scan tracks every parameter, policy and factor that can impact an automotive transaction, including lender policies and rules, rates, residual values, manufacturer rebates and incentives, and tax and DMV calculations.
“The Market Scan team is very pleased to partner with Fastlane,” said Rusty West, MarketScan’s president and cofounder. “This new company is clearly — and quickly — going to have a significant impact on the way car dealers bring their inventory to the online car-buying world and we’re proud that Fastlane considers us to be a valuable part of their growing success.”
More F&I

F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →