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Digital

Articles•March 13, 2012

In High Demand

The demand for digital marketing tools at NADA 2012 was a tell-tale sign of the industry’s changing attitude toward the Internet.

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Articles•Cover Story•by Gregory Arroyo•March 13, 2012

Updating F&I

Connecting F&I to the digital world was the talk at the annual dealer and lender conventions last month, and opinions varied on what the F&I office of the future will look like.

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Photo Galleries•by Staff•March 12, 2012

NADA 2012 Mobile Tools

Whether you’re a full-fledged Internet dealer or you’re looking to set up an online strategy, here is a sampling of solutions that ruled the show floor at NADA 2012.

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News•March 8, 2012

Social Media Firm Offers Marketing Tips for Auto Dealers

Stone Meta Media is offering auto dealers four tips on how to ensure that their digital presence puts them at the consumer’s moment-of-truth, the critical decision point when their desire for a new vehicle emerges.

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News•March 8, 2012

ADP Adds Vendors to Third Party Access Program

ADP Dealer Services announced that ADNT Inc., MaximTrak Technologies and Time Highway have been approved to join the ADP Third Party Access Program.

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News•March 8, 2012

AutoSoft Adds Kia Vehicle History to DMS

AutoSoft Inc. announced the addition of the Kia VIN Inquiry Interface to the AutoSoft DMS, allowing Kia dealers to view and retrieve KMA vehicle service history from within the service module.

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News•March 6, 2012

Safe-Guard Joins DealerTrack Aftermarket Network

Safe-Guard Products International LLC announced that it has joined the DealerTrack Aftermarket Network.

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News•March 6, 2012

Financial Services Firms, Banks Expand Social Media Usage

A report by Change Sciences Group revealed that some banks and other financial services firms are using social media to change their image.

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News•March 1, 2012

AULtec Acquires CRM Provider e-autobusiness

Digital marketing solutions provider AULtec Inc. has acquired North Carolina-based e-autobusiness, a company specializing in customer acquisition and retention solutions for automotive retailers.

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News•March 1, 2012

ADP Digital Marketing Expands Analytics Segment Facilities

ADP Dealer Services and its Digital Marketing group have acquired Autotegrity from Link Ventures and Cogo Labs to expand a facility that’s focused on optimizing the online shopping experience for consumers.

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