FI showroom red and grey logo
MenuMENU
SearchSEARCH

2007 Performance Mirrors Rest of Industry, Credit Unions Report

Credit unions' performance in the auto lending marketplace closely mirrored the performance of banks and other financial institutions in 2007, according to CUDL's newly released 2008 Auto Lending Business Intelligence Report.

by Staff
April 21, 2008
3 min to read


Rancho Cucamonga, Calif. – Credit unions’ performance in the auto lending marketplace closely mirrored the performance of banks and other financial institutions in 2007, according to CUDL’s newly released 2008 Auto Lending Business Intelligence Report.


The annual report, which highlights key credit union auto lending trends and statistics over the previous year, revealed that credit unions maintained a significant market presence in 2007. According to the report, 16.9% of all auto loans originated in 2007 were through credit unions, down slightly from 18.0% in 2006. Likewise, banks’ market share dropped from 34.2% to 32.6% in 2007.

Ad Loading...


CUDL (CU Direct Corporation), which administers the nation’s largest indirect and point-of-sale lending network for credit unions, has developed the Auto Lending Business Intelligence Report as a resource for credit union organizations to better understand credit unions’ role in the auto lending market, benchmark their performance and learn best practices. Currently the network includes more than 600 credit unions and 9,000 automotive dealers nationwide.


The report reveals that a key to credit union market success in 2007 was their ability to offer competitive financing to their members when compared to other lending institutions. Credit unions continued to offer low rates and flexible loan terms to grow loan volume, whereas other financial institutions turned to non-prime and sub-prime lending to boost their loan volumes. For instance, sub-prime loans made up nearly half of all the loans that finance companies originated in 2007.


“Auto lending continues to be the one area where credit unions held a significant market share,” said Joe James, CUDL’s market research analyst. “In fact, there are five states where an individual credit union is the top lender in the entire state.”


The report also showed that credit unions continue to effectively manage risk of their auto lending portfolios. Although credit union indirect delinquencies and charge-offs increased from 2006, these rates were still in line with the delinquency and charge-off rates on other consumer loans that credit unions offer. The credit union delinquency rate on indirect loans was 1.2% in 2007 while the credit union delinquency rate on other consumer loans was 1.3%.


Average loan maturities on new- and used-vehicle loans funded by credit unions on the CUDL platform varied from the vehicle loans funded in 2006. The average new vehicle loan maturity in 2007 was 72 months, compared to 65 months in 2006. The report also shows that 69.3% of the loans had maturities greater than five years. For used vehicle loans, maturities experienced a shift in the other direction in 2007. Used vehicle loan maturities funded on the CUDL platform decreased from 70 months in 2006 to 65 months in 2007. This is a reflection of market trends as J.D. Power and Associates reported that 82.0% of all auto loans originated in 2007 had maturities between 60 and 77.9 months.

Ad Loading...


The report shows that 2007 was a year when credit unions sought to grow loan portfolios through new channels, including the recreational vehicle, watercraft, and motorcycle markets. Credit unions funded over 10,000 of these loans in 2007. The average loan amounts for these vehicles ranged from $6,830 for an all-terrain vehicle (ATV) to $25,039 for a boat.


“Although we saw a decline in credit union market share from 2006 to 2007, a reflection of the current down turn in the auto industry, credit unions have maintained a strong presence in the auto lending arena,” said Tony Boutelle, president and CEO of CUDL. “Credit unions have used new channels such as the internet to grow auto loans but they have also used traditional channels to stay competitive.”


Topics:F&I

More F&I

Photo of a three-seat vehicle back seat
F&Iby Hannah MitchellMay 22, 2026

F&I Reaches for the Sky

The increasingly important profit center continued making gains in the first quarter, according to StoneEagle data, ancillary products proving more popular as consumers hold onto their buys longer.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Ad Loading...
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Ad Loading...
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Ad Loading...
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →