FI showroom red and grey logo
MenuMENU
SearchSEARCH

Attendees Can Have SEMA Show Directory 'Both Ways' This Year

by Staff
August 9, 2002
2 min to read


Specialty Equipment Market Association (SEMA) show-goers will be able to have the key data from the approximately 1,400 exhibiting companies in two take-home formats this year, according to SEMA Vice President of Sales and Marketing Peter MacGillivray.


"We will provide our SEMA Show directory for this year on CD as well as in our traditional hard copy format," MacGillivray said. "We know that many of the buyers attending the SEMA Show prefer an on-screen directory for their year-round use. But there are many people who like to keep a printed copy handy."

Ad Loading...


The SEMA Show directory and CD will be available at no charge to registered show attendees at the show's registration center, as well as in multiple locations throughout the Las Vegas Convention Center, where the SEMA Show is held. Attendees will be able to download show information to PDAs from kiosks throughout the show. There will also be a SEMA Show/AAPEX pocket guide.


This year the SEMA Show exhibits will be organized differently than in previous years. The show will contain ten sections, grouped by product category or by products for vehicle categories, to help the buyers work the show efficiently. Icons for each section will help direct attendees through the show.


The 2002 SEMA Show will be held from Tuesday, Nov. 5, through Friday, Nov. 8, at the Las Vegas Convention Center, Las Vegas. Show hours will be 9 a.m. to 5 p.m. Tuesday through Thursday, and 9 a.m. to 4 p.m. Friday.


Complete details about the SEMA Show are available at www.semashow.com, or from SEMA, (909) 396-0289.


About SEMA

Ad Loading...


SEMA, the Specialty Equipment Market Association, represents the $26 billion specialty automotive industry. The trade association has approximately 4,500 member companies.


It is a source of research data, trends and market growth information for automakers and the specialty auto products industry.


The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles.


For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765-3914; call (909) 396-0289; or visit www.sema.org or www.enjoythedrive.com.

Topics:F&I

More F&I

Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →
REGISTER FOR EFI 2026
F&Iby Kate SpataforaMarch 16, 2026

EFI Conference Extends Early Bird Discount as Room Block Nears Capacity

Ethical F&I Manager's Conference will take place at The Cosmopolitan Las Vegas on April 13–15, 2026.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Ad Loading...
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Image of two human hands, one holding the word yes, the other the word no
F&Iby Hannah MitchellMarch 1, 2026

Expect Yes in the F&I Office

It may be human nature to back off when a customer seems to say no to a product or service. But experts say F&I managers should operate as though the answer will be the opposite.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →