FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Sales Exceed Expectations Again

by Staff
April 3, 2001
3 min to read


U.S. auto sales exceeded expectations again in March, capping a better-than-expected quarter for the auto industry despite some signs of economic weakness, according to an April 3 Reuters story by Justin Hyde.


With all but two major automakers yet to report results, industry analysts said March sales were about 4 percent below last year's record levels. At a seasonally adjusted annual rate of about 16.8 million cars and light trucks, that pointed to what analysts consider a robust market.

Ad Loading...


If the annual rate of 16.8 million units holds up for the year, 2001 would constitute the third best year ever for auto sales.


Major automakers, aware that their industry is not bulletproof, continued to be cautious about their outlook for the next several months. Production cuts and costly rebates or other incentives were the norm across much of the industry, amid warnings that the second half of the year might not be so rosy.


GM's U.S. sales were down 5.1 percent in March, with car sales and truck sales down evenly. No. 2 automaker Ford Motor Co. said its vehicle sales fell a lower-than-expected 13.3 percent from record 2000 sales. The financially troubled Chrysler unit of DaimlerChrysler reported, meanwhile, that its total U.S. vehicle sales dropped 10 percent, led by a 22.6 percent fall in car sales.


Import automakers, especially most Asian makers, appeared to continue gaining share in the U.S. market. Toyota Motor, the No. 3 automaker worldwide, reported a 11.4 percent increase in sales. That was its best month ever, with nearly all of the gain coming from high-profit pickups and sport utility vehicles. Honda Motor Co. Ltd. said its sales were up 1.4 percent.


The results come in the wake of two reports suggesting that the worse might be over for the U.S. economy. The Conference Board's consumer confidence index rose in March for the first time in six months and showed consumers were optimistic about the next six months, despite waves of layoffs and a deflated stock market. A closely monitored indicator of manufacturing also rose for a second straight month from a decade low in January.

Ad Loading...


U.S. automakers cut production sharply in the first quarter after a sales slowdown at the end of 2000 created swollen inventories of unsold vehicles and forecast the first three months would be tough. At the beginning of the year, automakers were predicting total light vehicle sales of about 16 million vehicles, with sales slumping in the first half of the year and building in the second.


Instead, sales in the first quarter ran near an annual rate of 17 million vehicles. While sales fell from the record rate of a year ago, rebates and low-interest loans rose, keeping actual prices down about half a percent, according to GM. Ford, Chrysler and GM all kept up discount sales to business fleets and rental-car companies.


But automakers are still bracing for a slump, and for now are holding to their 16-million forecasts for 2001. Ford CEO Jacques Nasser told analysts last week he expected sales to slow in the second half of the year; GM's head of North American operations made a similar forecast last month. GM reiterated Tuesday that it will cut second-quarter production 17 percent to keep inventories in line.


Ford said second-quarter production would total 1,230,000 vehicles, a 7 percent decline from 2000. That figure includes a previously announced cut of 20,000 vehicles from its output of Ford Expedition and Lincoln Navigator full-size SUVs.


Those models, along with the segment-leading Explorer, have been very important to Ford's profits over the past few years. Explorer sales were down 21 percent, as the company ramped up production of new versions of the regular four-door model after a massive recall of Firestone tyres on Explorers linked to over 170 deaths in the United States.

Ad Loading...


Several luxury European automakers reported a strong month in March, with BMW AG, Land Rover, Saab and Audi all showing gains. Volkswagen AG said its sales were down 3.3 percent.

Topics:F&I

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →