FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Sales Exceed Expectations Again

by Staff
April 3, 2001
3 min to read


U.S. auto sales exceeded expectations again in March, capping a better-than-expected quarter for the auto industry despite some signs of economic weakness, according to an April 3 Reuters story by Justin Hyde.


With all but two major automakers yet to report results, industry analysts said March sales were about 4 percent below last year's record levels. At a seasonally adjusted annual rate of about 16.8 million cars and light trucks, that pointed to what analysts consider a robust market.

Ad Loading...


If the annual rate of 16.8 million units holds up for the year, 2001 would constitute the third best year ever for auto sales.


Major automakers, aware that their industry is not bulletproof, continued to be cautious about their outlook for the next several months. Production cuts and costly rebates or other incentives were the norm across much of the industry, amid warnings that the second half of the year might not be so rosy.


GM's U.S. sales were down 5.1 percent in March, with car sales and truck sales down evenly. No. 2 automaker Ford Motor Co. said its vehicle sales fell a lower-than-expected 13.3 percent from record 2000 sales. The financially troubled Chrysler unit of DaimlerChrysler reported, meanwhile, that its total U.S. vehicle sales dropped 10 percent, led by a 22.6 percent fall in car sales.


Import automakers, especially most Asian makers, appeared to continue gaining share in the U.S. market. Toyota Motor, the No. 3 automaker worldwide, reported a 11.4 percent increase in sales. That was its best month ever, with nearly all of the gain coming from high-profit pickups and sport utility vehicles. Honda Motor Co. Ltd. said its sales were up 1.4 percent.


The results come in the wake of two reports suggesting that the worse might be over for the U.S. economy. The Conference Board's consumer confidence index rose in March for the first time in six months and showed consumers were optimistic about the next six months, despite waves of layoffs and a deflated stock market. A closely monitored indicator of manufacturing also rose for a second straight month from a decade low in January.

Ad Loading...


U.S. automakers cut production sharply in the first quarter after a sales slowdown at the end of 2000 created swollen inventories of unsold vehicles and forecast the first three months would be tough. At the beginning of the year, automakers were predicting total light vehicle sales of about 16 million vehicles, with sales slumping in the first half of the year and building in the second.


Instead, sales in the first quarter ran near an annual rate of 17 million vehicles. While sales fell from the record rate of a year ago, rebates and low-interest loans rose, keeping actual prices down about half a percent, according to GM. Ford, Chrysler and GM all kept up discount sales to business fleets and rental-car companies.


But automakers are still bracing for a slump, and for now are holding to their 16-million forecasts for 2001. Ford CEO Jacques Nasser told analysts last week he expected sales to slow in the second half of the year; GM's head of North American operations made a similar forecast last month. GM reiterated Tuesday that it will cut second-quarter production 17 percent to keep inventories in line.


Ford said second-quarter production would total 1,230,000 vehicles, a 7 percent decline from 2000. That figure includes a previously announced cut of 20,000 vehicles from its output of Ford Expedition and Lincoln Navigator full-size SUVs.


Those models, along with the segment-leading Explorer, have been very important to Ford's profits over the past few years. Explorer sales were down 21 percent, as the company ramped up production of new versions of the regular four-door model after a massive recall of Firestone tyres on Explorers linked to over 170 deaths in the United States.

Ad Loading...


Several luxury European automakers reported a strong month in March, with BMW AG, Land Rover, Saab and Audi all showing gains. Volkswagen AG said its sales were down 3.3 percent.

Topics:F&I

More F&I

Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
SponsoredSeptember 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&ISeptember 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&Iby Hannah MitchellAugust 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&Iby Lauren LawrenceAugust 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&Iby Justin B. GasmanAugust 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&Iby John TabarAugust 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Financeby Lauren LawrenceAugust 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →
Leading with Purpose thumbnail. Trent white pictured in front of titled graphic.
F&IAugust 5, 2026

Leading with Purpose

In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.

Read More →
Photo of a keyring with mltiple keys, including a car key fob, on a white surface
F&IJuly 15, 2026

Integrating Nontraditional F&I Products

The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.

Read More →
Ad Loading...
Photo of businessman's hands holding eyeglasses at a desk
F&Iby Rick McCormickJuly 7, 2026

Trust Is Personal

Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.

Read More →