FI showroom red and grey logo
MenuMENU
SearchSEARCH

Auto Shopping Stretches Budgets to New Highs

Q2 patterns break industry records on multiple fronts, Edmunds reports.

July 1, 2025
Auto Shopping Stretches Budgets to New Highs

The average financed new-vehicle amount in the second quarter was $42,388, a record high and up 2% quarter-over-quarter and 4% year-over-year.

Credit:

Pexels/Karolina Grabowska

2 min to read


Second-quarter data show auto consumers stretched every which way but loose to squeeze a new car into their budgets.

The  quarter, which included the closing gasps of tariff-dodging buys, in fact brought new financing records that would seem to bode ill down the road.

Ad Loading...

New records, according to Edmunds data, included:

  • The share of auto loans exceeding 84 months, or seven years, hitting 22% of new-vehicle financing, up from 20% quarter-over-quarter and from about 18% year-over-year.

  • Monthly payments of more than $1,000 hitting a new high of 19%, up from 18% quarter-over-quarter and year-over-year

  • Average financed new-vehicle amount of $42,388, a record high and up 2% quarter-over-quarter and 4% year-over-year

  • Zero-percent financing deals sinking to an all-time low of less than 1%, down from 3% year-over-year

Meanwhile, second-quarter auto shoppers put forward an average down payment of $6,433, down 1% quarter-over-quarter and 2% year-over-year. The average annual percentage rate meanwhile ticked up a tenth of a percentage point from the first quarter to 7.2%.

"It would be easy to assume that tariffs are already reshaping the market, but the reality is that the record-breaking trends we saw in the second quarter are reflective of more consumers opting for maxed-out term lengths despite vehicle prices remaining steady," said Edmunds Director of Insights Ivan Drury.

"It's clear that buyers are pulling the few levers they can control to manage affordability, whether that's by taking on longer loans, financing more, or putting less money down — even if some of those decisions increase their total costs. Consumers are continuously stretching to afford new vehicles in this market, and while tariffs haven't directly driven these Q2 numbers, they're certainly not going to make things any easier for shoppers moving forward."

Ad Loading...

Though Edmunds didn’t say it, the tariff price avoidance shopping may have moved some consumers to make the wallet-emptying moves, thinking they’d at least avoid any tariff-inflated prices that came later.

But such spending habits don’t come without risk, pointed out Edmunds Consumer Insights Analyst Joseph Yoon.

“While extended loan terms may make a monthly payment more palatable, consumers need to keep in mind the risks associated with a loan extended that far into the future, including increased costs for upkeep down the line and the risk of being underwater on the loan if the car is traded in before it's paid off." 

LEARN MORE: June Auto Sales Forecast Cloudy

More Showroom

Door handle in interior of new-looking vehicle
Showroom•by Hannah Mitchell•October 1, 2026

Year-to-Date Auto Sales Holding Their Own

A forecast through August shows that automakers have shifted strategies to keep deliveries and revenues up despite tariffs and other economic challenges.

Read More →
Interior of BMW ix3 electric SUV with hilly landscape seen through windshield
Showroom•by Hannah Mitchell•September 28, 2026

Slow to Robo

Ten years of polling consumers shows autonomous vehicles’ profiles have risen considerably, but even more people now want at least some level of control if they go that route.

Read More →
Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Ad Loading...
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
Ad Loading...
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroom•by Lauren Lawrence•July 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
White meeting room in car dealership with rims displayed on wall and projected screen
Showroom•by Hannah Mitchell•July 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Ad Loading...
Photo of parked cars of various types for sale on a lot
Showroom•by Hannah Mitchell•July 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →