automotiveMastermind Names New Dealer Relations Head
The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.
NEW YORK — Digital marketing firm automotiveMastermind (aM) today announced the promotion of Napoleon Rumteen to vice president of dealer relations. He will lead a team that provides multi-level training and support to the firm’s dealer and OEM clients across the country.
Rumteen was previously responsible for dealer relations in aM’s western region. He brings nearly 25 years of automotive sales and service experience to his new role.
“We created this position to further accelerate our unprecedented level of service to our dealer partners,” said Marco Schnabl, CEO and cofounder of aM. “aM is the only company doing predictive behavior in the automotive retail space and we act as a true partner with our dealers by providing ongoing support and consultation through frequent on-site visits. This helps our partners optimize the technology, resulting in engaged and empowered sales teams and ultimately greater success.”
Aside from his his automotive SAAS (software as a service) experience, Rumteen has been involved in other technology verticals, produced various mobile applications, and holds a U.S. patent on an algorithm-based video decision tree for mobile devices.
“I’ve been working with data mining technologies for more than two decades and automotiveMastermind is the first technology that bridges the gap between dealers and consumers in an intelligent, ethical and friendly way,” said Rumteen. “I’m looking forward to providing modern, advanced consulting to our dealer partners.”
aM’s technology empowers dealer sales teams with key insights and valuable information on top prospects. The technology’s proprietary algorithm crunches thousands of data points, combining DMS information with Big Data — including social media, financial, product and customer lifecycle information — to calculate how likely a consumer is to purchase a new vehicle now.
The complex data is distilled into one simple number, the Behavior Prediction Score (BPS), which is a ranking from 0-100. The higher the score, the more likely the customer is to buy. The technology even feeds customer-specific talking points and behavior drivers right to the salesperson’s desktop and mobile devices, and can be complemented with customized micro-targeted predictive marketing campaigns that are delivered directly to consumers.
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