Fort Lauderdale, Fla. — AutoUSA has chosen automotive portal and content developer Izmocars to build a new consumer Website for auto buyers. The content-rich portal will connect auto buyers to automotive data, reviews and other information essential to a new car purchase. The site will also serve as a lead generator for AutoUSA’s 4,000-plus dealer partners.
“Consumers want an online community shopping experience where they can find the information they are looking for and get all their questions answered,” said Phil DuPree, president of AutoUSA. “Izmocars has considerable expertise and experience in automotive Web design, content, search and advertising. They not only have the ability to attract and drive business, but make the site a trusted source for automotive information.”
The new portal is expected to launch in the first quarter of 2008 and will feature vehicle information, comparatives, reviews, pricing and finance data, new technology and independent content in a variety of formats.
Izmocars currently powers more than 1,000 dealership Websites and is one of the largest content providers in the auto industry. The company is known for its high-quality photography and Interactive Media Content that engages and keeps buyers on a site.
“We’re proud to be partnering with AutoUSA in the development of their new portal. Making an educated purchasing decision in today’s automotive market is one of the most important steps in buying a new car,” says Layton Judd, vice president of sales for Izmocars. “By providing the right kind of information in interesting and appealing formats, people will remain on the portal longer with more interaction, resulting in a high volume of quality leads.”
In addition to designing the new Website, Izmocars will also be providing Internet marketing services to help build brand recognition and generate sales conversions.
“Our goal with the new portal is to create an enriched consumer buying environment that results in the same kind of quality leads that dealers are used to receiving from our partners Edmunds.com, Kelly Blue Book, MSN Autos, Yahoo! Autos, AOL and AutoVantage.com,” added DuPree.
