Fort Lauderdale, Fla. — AutoUSA, a source of online customers, announced it received the highest score in the area of business generation in the J.D. Power and Associates’ September 2007 Dealer Satisfaction Online Buying Services (DSOBS) Study. In the business generation factor, AutoUSA received a measured score of 602; scoring ahead of all other lead providers. The Business Generation score is comprised of dealers’ ratings for Quantity of Leads and Quality of Leads. AutoUSA also tied for third in the new-car lead service segment.
“We’re proud to see that the results of the J.D. Power and Associates study supports what we know from other recent dealer surveys; that we deliver an impressive lead product to dealers,” said Phil DuPree, president of AutoUSA. “The feedback we receive from our dealer customers is that lead quality and quantity are extremely important to them.”
“AutoUSA has significantly contributed to the success of our Internet Sales Department and has been instrumental in Sport Automotive becoming the number one Honda Internet Sales Department in the USA,” said Dave Kelleher, Internet sales manager of Sport Automotive in Silver Spring, Md. “I have been using AutoUSA since 1997 and they have always provided my dealership with the highest quality of leads and very good customer service. AutoUSA is simply the best.”
The J.D. Power and Associates DSOBS study is widely regarded as the industry’s premier gauge of performance as the dealers who participate are clients of the surveyed organizations. This year J.D. Power and Associates received 4,845 evaluations from 1,758 dealers, a significantly large sample size.
According to the J.D. Power and Associates report’s Executive Summary, current Internet shopping trends among consumers indicate a growing need for online lead providers. And when it comes to working with vendors, business generation is the largest predictor of dealer satisfaction, contributing 52 percent towards the overall Dealer Satisfaction Index (DSI) score.
