LAWRENCEVILLE, Ga. — Black Book today announced it has become the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for dealers.

The partnership will allow dealers using Auction Simplified to instantly make their cars and trucks available for wholesale buyers, according to the company. Black Book's data, combined with Auction Simplified’s process of limiting additional transportation and transaction fees, will also help buyers and sellers maximize profit potential on every transaction, the company adds.

“Our agreement with Auction Simplified positions Black Book as an enabler of profitable dealer-driven auction sales in what has become a digitally concentrated industry,” said Jared Kalfus, senior vice president of Black Book. “Now wholesale buyers can become everyday buyers at a dealership, with the tools they need to make profitable decisions on both sides.”