Bronco Goes Retro
Ford offers 1970s styling on the Sport in a nod to a bygone ‘free wheeling’ era.

The sunset-inspired color scheme is also found in the Bronco's interior.
Ford
You might do a double take if you encounter a newly minted Bronco on the road soon.
The 2025 Bronco Sport sports the optional design scheme straight out of the nature-loving decade of earth-tone design.
The Bronco Free Wheeling borrows its sunset-hued shell from the Free Wheeling design of trucks, Broncos and Ecoline vans that fit right in in the late 1970s and early 1980s as the U.S. embraced the outdoors and its 200-year history.
Ford describes the retro style as “vibrant and confident” and updated by modern graphic design, including “unique pops of color that come together in an optimistic way.” It includes a silver grille emblazoned with a red Bronco nameplate.
“Bronco has always been about fun and capability since day one and Free Wheeling’s looks kick that up a notch with its sunset inspired beach vibes,” said Ford Vehicle Personalization Chief Designer Steve Gilmore in a press release on the new package.
The center of the Bronco’s seats also bears the horizontal red, orange and yellow bar pattern that’s on the exterior side panels.
More Industry

Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Early Service Introductions
In this video, Josh Krach explains how early service introductions can help each department in the dealership.
Read More →
Automakers Develop Car Sanitizer
Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
AutoNation Acquires Top Toyota Store
The automotive group added Toyota of Newnan, a high-performing dealership in Georgia, to its roster of over 300 rooftops across the U.S.
Read More →
Reynolds Names Speakers for Amplify Event
The keynoters will explore challenges that are reshaping the industry, speaking on how dealerships can adapt, innovate and thrive in a rapidly changing atmosphere.
Read More →
Mitsubishi Sets Growth Strategy, Structural Transformation
The Japanese automaker aims to 'strengthen products and technologies that embody its brand identity,' focus on its strongest markets and expand value-chain businesses 'that leverage its unique strengths.'
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →