Ford Makes Parts Prototypes From Olive Tree Prunings
Says it’s looking for more ways to reduce plastics in its models and use more sustainable materials.

Ford said annual olive tree pruning waste totals seven million tons each year.
IMAGE: Ford
Ford research that created parts prototypes using olive tree pruning waste found the results durable and says the waste could be used to make lighter-weights parts that also reduce plastics in vehicles and increase use of recycled material.
As younger generations of automotive consumers put a premium on curbing the environmental effects of their purchases, manufacturers want to promote the ways they’re shrinking the carbon footprint of their models.
Ford said the olive tree waste repurposed for vehicle parts could “reduce the carbon footprint” of parts and “bring the company closer to its goal of using more recycled and renewable content in its vehicles.”
It said annual olive tree pruning waste totals seven million tons each year.
Ford engineers worked on the parts research in Cologne using prunings from olive groves in Andalusia, Spain, which the company said has the world’s highest olive oil production. They combined 40% tree fibers with 60% recycled polypropylene plastic.
The automaker said the olive tree prunings research follows other innovations it’s introduced, including soybean-based foam seats and headrests, and recycled ocean plastic in Bronco Sport wiring harness clips.
Originally posted on Auto Dealer Today
More Showroom

Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
The Trade-In Paradox
Retailing older cars with confidence in today’s market is a matter of establishing and following a clear process that can turn greater profit for auto dealers as they aim to meet used-unit hunger.
Read More →
Focus on Vehicle Cabins
The market for interior materials will grow in coming years as automakers look to meet consumer demand while staying competitive with changeups to sourcing and included features.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →
Used EVs Outpace New
While North American electric-vehicle sales remain down year-over-year, May sales saw a 3% increase from April’s numbers as used EVs led the market.
Read More →
New Vehicles Down for Most Brands
Healthy May sales cut into inventory as automakers kept a tight reign on supply, though some brands ended the month with excess units on the ground.
Read More →
Auto Prices Ride May Moderation
Flat ATPs and asking prices clocked in below long-term averages for the month, though some segments saw significant price gains, reported Cox Automotive.
Read More →