Brunswick, ADP Lightspeed Launch DMS for Brunswick Marine Dealers
Brunswick Dealer Advantage announced it will offer dealer management support for the entire Brunswick marine dealer network with ADP Lightspeed.
LAKE FOREST, Ill. — Brunswick Dealer Advantage and ADP Lightspeed, a division of ADP Dealer Services, have partnered up to release dealer management software support for the entire Brunswick marine dealer network.
Brunswick Dealer Advantage offers dealer services to its U.S. marine dealership community, while ADP Lightspeed's DMS automates dealer operations and provides business building tools, according to the company.
"Brunswick Dealer Advantage is all about helping our dealers succeed," said Dustan E. McCoy, Brunswick chairman and chief executive officer. "We are pleased to be able to offer exclusive pricing advantages on technology that lets our marine dealers run their businesses more efficiently and connect with more customers."
ADP Lightspeed's solution suite offers integrated marketing tools, customer relationship management, inventory tracking and automatic posting of all transactions, among other features.
"We are pleased to be able to provide our dealer management systems solutions to Brunswick's leading marine dealer network through Brunswick Dealer Advantage," said Gregory Smith, ADP Lightspeed's vice president and general manager. "We look forward to helping Brunswick dealers use the power of technology to automate operations and sell more boats."
More Auto Finance
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Auto Refi Savings Surge
Consumers with 84-month auto loan terms who refinanced saved the most on monthly payments, according to a new report by auto refinancing provider Caribou.
Read More →
Subaru Enters Lending Business
The automaker follows other brands in adding captive financing in the U.S., and says the move will strengthen its position here.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →