LAKE FOREST, Ill. — Brunswick Dealer Advantage and ADP Lightspeed, a division of ADP Dealer Services, have partnered up to release dealer management software support for the entire Brunswick marine dealer network.

Brunswick Dealer Advantage offers dealer services to its U.S. marine dealership community, while ADP Lightspeed's DMS automates dealer operations and provides business building tools, according to the company.

"Brunswick Dealer Advantage is all about helping our dealers succeed," said Dustan E. McCoy, Brunswick chairman and chief executive officer. "We are pleased to be able to offer exclusive pricing advantages on technology that lets our marine dealers run their businesses more efficiently and connect with more customers."

ADP Lightspeed's solution suite offers integrated marketing tools, customer relationship management, inventory tracking and automatic posting of all transactions, among other features.

"We are pleased to be able to provide our dealer management systems solutions to Brunswick's leading marine dealer network through Brunswick Dealer Advantage," said Gregory Smith, ADP Lightspeed's vice president and general manager. "We look forward to helping Brunswick dealers use the power of technology to automate operations and sell more boats."