FI showroom red and grey logo
MenuMENU
SearchSEARCH

Cars Outpace Trucks in Lost Value

Black Book’s latest Market Insights Report finds used cars continue to depreciate faster than light trucks, but strong incentives for new cars indicate sustained demand for some types.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
November 28, 2018
Cars Outpace Trucks in Lost Value

Pre-owned full-size cars such as the Chrysler 300 depreciated by an average of 0.77% in Black Book’s latest weekly report, but incentives for new full-size cars stood at 13% of MSRP, tied for third-highest among all vehicle types.

Photo courtesy Fiat Chrysler Automobiles

1 min to read


LAWRENCEVILLE, Ga. — The latest Market Insights Report from Black Book (div. Hearst Automotive) finds full-size cars leading all categories in depreciation but holding their own in available incentives. Values for pre-owned full-size cars fell by 0.77% compared to the prior four-week period, contributing to an average decline of 0.41% for all car segments.

Used SUVs, CUVs, trucks, and vans fared better, declining in value by an average of 0.23%. Values for subcompact cars and subcompact luxury crossovers were flat and prices for compact vans fell by only 0.01%. Minivans led all truck categories in depreciation, registering an 0.4% decline.

Ad Loading...

Meanwhile, incentives for new-vehicle purchases remained strong for several car types, led by luxury (14.5% of MSRP), near-luxury (14.3%), and compact and full-size (both 13%). Minivan incentives stood at 11.2%; small pickups had the lowest incentive level among all vehicle types at 5.2%.

Analysts noted the figures for Black Book’s latest report were collected during the Thanksgiving holiday week, when auction traffic is disrupted.

“Used-vehicle values were stable with the abbreviated auction schedules last week, and most auto auctions experienced lower demand,” noted Anil Goyal, the firm’s executive vice president of operations.

To read the full report, click here.

Topics:Showroom

Originally posted on Auto Dealer Today

More Showroom

Photo of sold Ford store exterior
Showroomby Hannah MitchellMay 11, 2026

Mid-Atlantic Ford Store Has New Owner

A growing Maryland automotive group is only the 93-year-old dealership’s third owner after its longtime proprietors retired.

Read More →
groundbreaking ceremony for new Barrington Porsche dealership with Murgado Automotive Group and Joseph Nicholas Construction
Showroomby Lauren LawrenceMay 11, 2026

Porsche Dealership Breaks Ground in Illinois

Barrington Porsche will be the new location for Murgado Automotive Group’s existing Porsche dealership currently in the Motor Werks of Barrington auto mall.

Read More →
aerial view of Fireside Honda in Ohio
Showroomby Lauren LawrenceMay 6, 2026

Michigan Auto Group Acquires Ohio Rooftops

Feldman Automotive Group added two new brands, Honda and Toyota, to its portfolio with its latest acquisition of four Fireside dealerships in Ohio.

Read More →
Ad Loading...
Photo of Scout Terra pickup truck outside farm building
ShowroomMay 4, 2026

California VW Dealers Go After Scout

The franchisees’ state-level actions follow a California auto dealers trade group lawsuit against the VW affiliate last year, both efforts to stop the EV maker’s plan to sell direct to consumers.

Read More →
Photo of rear of Mercedes VLE passenger van
Showroomby Hannah MitchellApril 27, 2026

EVs Gain Traction in Europe

First-quarter auto sales increased as more consumers took advantage of government incentives. Hybrid deliveries are leading the way on the electrifieds boom.

Read More →
road winding through redwood trees, California EV Market Cools, F&I and Showroom logo
Showroomby Lauren LawrenceApril 22, 2026

California Holds EV Lead Despite Annual Decline

At nearly 14%, California had the lowest zero-emission vehicle market share in the first quarter since the fourth quarter of 2021, according to the California New Car Dealers Association.

Read More →
Ad Loading...
Photo of Ford F-150 grill with nameplate
Showroomby Hannah MitchellApril 20, 2026

Will Extended-Range Autos Make Inroads?

EREVs, also known as ‘series hybrids,’ may catch on in the U.S., where they currently have barely a toehold, as automakers tilt away from some purely electric models and consumers crave more range.

Read More →
Cars on road in European city
Showroomby Hannah MitchellMarch 30, 2026

Electrifieds Lead EU New-Vehicle Sales

Hybrids in particular lead not only EV market share but all power trains on the continent so far this year as gas and diesel continue their decline.

Read More →
Hyundai steering wheel, black leather
Showroomby Lauren LawrenceMarch 30, 2026

Hyundai Expands North American Footprint

Building on a previously announced $26 billion U.S. investment, Hyundai said it will grow its North American lineup and U.S.-based production and parts sourcing.

Read More →
Ad Loading...
Image of Honda 'H' emblem
Showroomby Hannah MitchellMarch 25, 2026

Afeela EV Brand Fails to Leave the Factory

Sony-Honda venture cancels two planned models, the first of which had been pegged for a mid-2026 California delivery debut. The brand’s direct sales had been challenged by the state’s auto dealers, but the venture cites Honda’s EV retreat.

Read More →