Certified Preowned Programs Booming, Boosting Used-Car Prices, Edmunds.com Says
Edmunds.com estimated that the average price paid in the United States for a used three-year-old vehicle in September 2010 was $18,832, up $1,471, or 8.5 percent, from September 2009.
SANTA MONICA, Calif. — Edmunds.com estimated that the average price paid in the United States for a used three-year-old vehicle in September 2010 was $18,832, up $1,471, or 8.5 percent, from September 2009.
“Used cars are in great demand and relatively short supply, so their prices are remarkably high,” said Edmunds.com Analyst Joe Spina. “Automakers understand that many traditional new-car buyers are considering used cars, and in response are emphasizing their certified pre-owned car sales programs through which they can earn revenue on used-car sales. This effort will keep used-car prices high since CPO cars sell for a higher price than comparable non-certified used cars, raising the ceiling for the entire used-car market.”
Edmunds.com estimates that 18.5 percent of used cars bought at dealerships are certified pre-owned vehicles, compared to 13.8 percent this time last year.
“The fact that there is high demand for used cars is good news for consumers selling or trading in their cars, but not for buyers,” commented Edmunds.com Senior Consumer Advice Editor Philip Reed. “We recommend that anyone looking at a lightly used car should also research prices and incentives on new cars, because the deals on some new cars make them even less expensive than used cars.“
Edmunds.com lists new vehicles that may be less expensive to buy new compared with used at http://www.edmunds.com/industry-car-news/new-vs-used-car-buying.html.
The following are among the three-year-old vehicles with the most movement in average True Market Value price since September of last year:
Model | Sept. 2010 | Sept. 2009 | Change |
BMW X5 | $39,185 | $30,690 | 27.70% |
Acura MDX | $29,428 | $23,365 | 25.90% |
Chevrolet Tahoe | $24,524 | $19,753 | 24.20% |
Toyota Tundra | $21,773 | $18,603 | 17.00% |
Cadillac SRX | $23,389 | $20,094 | 16.40% |
Toyota Tacoma | $18,543 | $16,082 | 15.30% |
BMW 3 Series | $27,136 | $23,806 | 14.00% |
Chevrolet Malibu | $11,095 | $9,761 | 13.70% |
GMC Yukon | $27,464 | $24,503 | 12.10% |
Chevrolet Colorado | $13,874 | $12,630 | 9.80% |
Nissan Titan | $17,852 | $16,322 | 9.40% |
Ram Pickup 1500 | $17,708 | $16,264 | 8.90% |
Nissan Armada | $25,047 | $23,012 | 8.80% |
Ford Focus | $9,424 | $8,675 | 8.60% |
Mercedes C-Class | $20,495 | $19,019 | 7.80% |
Cadillac CTS | $21,227 | $20,057 | 5.80% |
Honda Accord | $14,518 | $14,701 | -1.20% |
Subaru Outback | $17,374 | $17,858 | -2.70% |
The following chart sets forth average three-year-old vehicle True Market Value prices by segment:
Segment | September 2010 | August 2010 | September 2009 |
Subcompact Car | $9,542 | $9,602 | $9,060 |
Compact Car | $10,775 | $10,874 | $10,232 |
Midsize Car | $14,014 | $14,022 | $13,474 |
Sport Car | $15,976 | $16,164 | $15,080 |
Premium Sport Car | $34,808 | $35,522 | $31,893 |
Large Car | $14,714 | $14,734 | $14,077 |
Luxury Car | $23,146 | $23,249 | $20,376 |
Premium Luxury Car | $30,040 | $30,715 | $28,568 |
Compact Truck | $16,403 | $16,505 | $14,238 |
Large Truck | $20,652 | $20,897 | $18,886 |
Compact SUV | $16,262 | $16,318 | $14,404 |
Midsize SUV | $18,607 | $18,640 | $17,580 |
Large SUV | $25,013 | $25,109 | $18,963 |
Luxury SUV | $29,602 | $30,103 | $26,456 |
Minivan | $17,403 | $17,395 | $15,838 |
Van | $13,537 | $13,672 | $11,883 |
More F&I

Sell Value, Build Trust
In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.
Read More →
F&I Sales Give Dealers First-Half Lift
Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.
Read More →
Targeted Training Drives Results
Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.
Read More →
Double the Change, Double the Chance
When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.
Read More →
Just Do It
F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.
Read More →
Dealer Lender Preferences Revealed
When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.
Read More →
Leading with Purpose
In this video, Trent White explains how understanding your people’s 'why' is a key leadership responsibility of F&I professionals and how that mindset drives dealership engagement, trust and performance.
Read More →
Integrating Nontraditional F&I Products
The niche presents a strategic advantage for auto dealerships as they move to adapt to fast-changing consumer expectations in today’s market.
Read More →
Trust Is Personal
Technology, no matter how efficient, can’t replace what the human F&I manager can do, which is to bridge the divide between cyberspace and the in-store experience.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →