AUBURN HILLS, Mich. — Chrysler Group LLC introduced “Double CA$H for Your Old Car,” a new incentive program that offers consumers up to $4,500 cash or 0 percent financing for 72 months through GMAC Financial Services.

The incentives will be available from July 23 to August 31, 2009 and good towards the purchase of most new 2009 Chrysler, Jeep or Dodge model vehicles.

“Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 – even if they don’t have a vehicle that qualifies under the U.S. government’s program,” said Steven Beahm, Chrysler’s vice president of sales operations. “This incentive is great in that it’s easy to understand and available to everyone.”

The incentives coincide with the start of the federal government’s Car Allowance Rebate Systems (CARS) program, more commonly known as “cash for clunkers.” The CARS program offers a government credit of either $3,500 or $4,500 for trading in an inefficient vehicle that is not more than 25 years old for the purchase of a new vehicle. The amount of the credit is determined based on the fuel-economy improvement between the turn-in vehicle and the new vehicle purchased.

“The administration’s program is aimed at getting less fuel-efficient vehicles off the road, and for vehicles that meet the requirements, offers a great incentive to do so,” Beahm said. “But we didn’t want consumers without qualifying vehicles to feel left out so we are offering up to $4,500 to everyone.”