Competitions Raise Automotive Careers Awareness
ASE Education Foundation, auto dealer associations partner on the student events.
Students picked for the competition job-shadow at a local employer’s service facility and prepare for the contest alongside technicians in the shop.
IMAGE: Pexels/Malte Luk
The ASE Education Foundation is partnering with auto dealer associations to conduct student automotive competitions designed to increase awareness of career opportunities in the automotive industry.
“The goal of the student competitions is to connect businesses with schools and increase the interest of students, encouraging them to work and stay within the automotive field,” said foundation President Mike Coley. “The most recent competition was held in December in Texas and was a big success with 40 teams competing and over 700 students participating in a career fair. These types of events are another way the ASE Education Foundation is working to reduce the industry’s technician shortage.”
Three student competitions are currently scheduled for 2024, and more are being planned. The next event will take place Feb. 23 at Weber State University in Layton, Utah. Competitions are scheduled for March in Charlotte, N.C., and in the fall in Houston.
During an event this past December at Texas Motor Speedway, 117 high school seniors from ASE accredited training programs competed in the North Texas Automobile Dealers Auto Tech Competition. Dealer technicians were paired with each of the 40 teams for several weeks leading up to the event, which featured students trying to diagnose and repair bugged vehicles whose problems were notated on repair orders.
The competition format can be modified for local or organizational needs. Unlike traditional student competitions with school instructors training and preparing students, these competitions are based on a partnership between schools and the local businesses. The students selected for the competition job-shadow at a local employer’s service facility and prepare for the contest alongside the technicians in the shop. A list of specific skills for the students to experience is provided to each employer. The goal is to provide real-world experience to the students while exposing them to job opportunities in the local market.
To learn more about the student competitions, contact George Arrants, vice president of the ASE Education Foundation, at george.arrants@aseeducation.org.
Originally posted on Auto Dealer Today
More F&I
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Own Your Outcome: F&I in the Digital Customer Journey
Finance has historically been the last step in the car-buying process, but it doesn’t have to be. The customer’s journey starts long before they arrive at the dealership, and so should F&I’s involvement.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Lifetime Battery F&I Product Meant to Drive Dealer Traffic
EFG Cos. offering is intended to create lifetime auto dealer engagement with customers.
Read More →
The Psychology Behind Menus That Increase Add-On Sales
There is a science to crafting a menu that gives customers confidence in the choices presented, and moving the process outside the F&I office can further boost results.
Read More →
Why Your F&I PVR Is Misleading You
Here’s a handy checklist of the numbers to track in 2026 instead.
Read More →
Auto Consumer Anxiety Presents Opportunity
A survey of U.S. drivers found the majority are concerned about finances and the economy, but those fears make many ready to buy vehicle-protection products.
Read More →
Humble and Hungry: 12 Rules for an F&I Life
Dustin Gingerich, with a decade in the F&I business under his belt, shares his thoughts on leadership, building trust with customers, and the importance of learning and innovation.
Read More →
Focus on the Opening
F&I managers must learn as much as possible about their customers, starting before they walk into their offices. The bulk of today’s consumers expect that, and good results will follow.
Read More →