FI showroom red and grey logo
MenuMENU
SearchSEARCH

Dealer Synergy's Bradley to Discuss VSEO at NADA 2009

Dealer Synergy founder/CEO and Special Finance contributor Sean V. Bradley has been selected to serve as a speaker at the upcoming NADA Convention. Bradley will address the hot topic of video search engine optimization (VSEO) as part of his company's efforts to introduce dealers to new technology that can increase sales.

by Staff
December 16, 2008
2 min to read


PHILADELPHIA — Dealer Synergy founder/CEO and Special Finance contributor Sean V. Bradley has been selected to serve as a speaker at the upcoming National Automobile Dealers Association (NADA) Convention. The show will be held in New Orleans Jan. 24–27, 2009. Bradley will address the hot topic of video search engine optimization (VSEO) as part of his company's efforts to introduce dealers to new technology that can increase sales.

"Dealers are going through some very rough times right now, and Dealer Synergy focuses on helping dealers not only survive but profit in these trying times," Bradley said. "We show dealers how they can get the most from their marketing and promotion budgets by moving existing funds into areas with a proven ROI. By focusing my workshops on video search engine optimization, I will be sharing insights on how dealers can use an online video strategy to build dealership traffic to every department. This is one proven way to help dealers in this tough economy."

Ad Loading...

Bradley and Dealer Synergy have earned considerable recognition in the industry. In 2008, they received the AutoDealer Monthly Platinum Award for Best Automotive Internet Sales Training Company. In addition to conferences, seminars and workshops, Bradley is a regularly featured speaker at NCM and NADA Dealer 20 Groups throughout the country.

Bradley's comprehensive article on VSEO from the Aug. 2008 issue of Special Finance can be found here.

Topics:F&I

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →