ATLANTA — dealerIQ announced the release of “tradeIQ,” a proprietary online trade appraisal platform designed to drive better user engagement on dealer’s websites. By maximizing user engagement, dealers will experience less abandonment and higher conversion, driving more website visitors into the store, according to dealerIQ cofounder Aaron Haimovitz.

“The online trade valuation software industry has for years refused to evolve to keep up to date with current web engagement standards,” Haimovitz said. “As a result, car dealers have had no alternative but to use dated technology on their website driving high abandonment of the visitors they so dearly pay for.”

Existing trade solutions require visitors to complete lengthy forms resulting in high website abandonment, Haimovitz noted. He said tradeIQ was designed from the ground up to disrupt the trade appraisal landscape and maximize conversion of website visitors to leads by offering a modern, state-of-the-art interface while retaining the dealer’s brand.

“Dealers have been held ransom and have come to expect high website abandonment,” Haimovitz said. “tradeIQ aims to change the way trade appraisal solutions should work for both dealers and potential customers.”