CHARLOTTE, N.C. – DealerLink, a provider of automotive leads, is prepared to launch its newest brand: SpecialFinanceLeads.com. The company acquired the domain in order to expand its industry footprint and improve its industry targeting.

“The concept is rather simple,” explained Tim Parker, DealerLink’s founder and CEO, “More dealerships need to know about the amazing sales they can achieve through DealerLink’s products. With the addition of SpecialFinanceLeads.com to our brand, we’ll be finding more dealers, and rejuvenating more dealerships through our products.”

SpecialFinanceLeads.com is intended to operate as an independent brand, and the site has been designed with this separation in mind. SpecialFinanceLeads.com features a different logo, colors and graphics, all of which are designed to give dealers a completely different perspective on lead providers.

“While our Websites may look completely different, our philosophy remains the same. Our company will always emphasize the importance of high quality products designed to get dealerships moving. When a person signs up for SpecialFinanceLeads.com auto sales leads, they’ll be receiving the same quality leads that have made DealerLink the number one lead generator in the nation,” Parker said.

DealerLink’s new site is scheduled to launch in the coming days, and promises the same quality with a different face.

“We’re excited about the new site,” said Parker, “It’s going to become a major asset for the company, and a life-saver for many struggling dealerships.”