FI showroom red and grey logo
MenuMENU
SearchSEARCH

Dealertrack Completes Acquisition of Dealer.com

Dealertrack completes its acquisition of Dealer.com, which will continue to operate out of its headquarters in Burlington, Vt. The company's former CEO is being retained and will serve as executive vice president and group president of Dealertrack's newly formed Digital Marketing Solutions team.

by Staff
March 5, 2014
1 min to read


LAKE SUCCESS, N.Y. — Dealertrack Technologies announced this week the completion of its acquisition of Dealer.com, a provider of digital marketing solutions and services for the automotive retail industry.

Established in 1998, Dealer.com is a pioneer in providing website and advertising products for OEMs and automotive dealerships. Dealertrack will retain the Dealer.com name in the marketplace to represent Dealertrack’s advanced and complementary set of digital marketing products and services.

Ad Loading...

Rick Gibbs, former CEO of Dealer.com and one of its co-founders, will lead Dealertrack’s newly formed Digital Marketing Solutions team as executive vice president and group president. Dealertrack’s Digital Marketing management will be based at Dealer.com’s current headquarters in Burlington, Vt.

The agreement to acquire Dealer.com was announced on Dec. 19, 2013.

More Showroom

Photo of red SUV parked outside a car dealership after dark
Showroom•by Hannah Mitchell•September 9, 2026

Dealers a Little Down

A third-quarter Cox Automotive survey finds them in a mixed mood, bummed by fallen customer traffic but encouraged by better profits, costs and EV interest.

Read More →
Silver car driving down road with graphic that says “Europe Plugs In”
Showroom•by Lauren Lawrence•September 9, 2026

European EV Sales Skyrocket

The EV market on the continent held strong in July with almost 25% of new-car sales being fully electric units, a stark contrast to the U.S., where EV sales declined about 42%.

Read More →
Mitsubishi shadow line-up
Showroom•by Hannah Mitchell•August 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Ad Loading...
A rear view of a red Hyundai Elantra
Showroom•by Hannah Mitchell•August 17, 2026

Used Lots Getting the Business

Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.

Read More →
outside shot of two trucks in front of a body of water with a cloudy sky
Showroom•by Lauren Lawrence•July 29, 2026

Used Market Stabilizes

The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.

Read More →
Twilight of white hybrid car.
Showroom•by Lauren Lawrence•July 22, 2026

California Hybrids Reach State Record

The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.

Read More →
Ad Loading...
White meeting room in car dealership with rims displayed on wall and projected screen
Showroom•by Hannah Mitchell•July 22, 2026

My Mercedes in the U.S.

The German brand debuted its studio dealership concept for the first time in the states in Los Angeles, tapping Americans’ penchant for creative distinctions.

Read More →
Photo of parked cars of various types for sale on a lot
Showroom•by Hannah Mitchell•July 20, 2026

Used Sales Hit Summer Drag

The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.

Read More →
desert road with cars driving away, Rebates Incoming with red star graphic, F&I and Showroom logo
Showroom•by Lauren Lawrence•July 15, 2026

California Launches EV Rebate Program

Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.

Read More →
Ad Loading...
Aerial shot of a car dealership
Showroom•by Hannah Mitchell•July 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →