December Affordability Dip Doesn’t Tell Full Story
New-vehicle buying conditions far better than a year earlier as market shifts to the buyer.

The number of weeks of median income needed to buy the average model was down about 7% year-over-year in December.
IMAGE: Pexels/Antoni Shkraba
Despite inflation and high interest rates, new-vehicle affordability is on the rise, though it dipped slightly in December on mixed conditions. Year-over-year, though, affordability is up, Cox Automotive said.
The average monthly payment rose 1% while the median number of weeks of income needed to buy the average model ticked up slightly from 38.3 to 38.6. Still, November’s median was the least since August 2021, Cox said.
The upticks came due to an increase in average transaction prices in December.
“However, year over year, it is in much better shape, and new-vehicle loan rates are down from their peak in October,” said Cox Chief Economist Jonathan Smoke.
Compared to a year earlier, December looked good from the consumer’s perspective. The number of weeks of median income needed to buy the average model was down about 7%.
Helping consumers were growth of median income – 0.3% – a decrease in the average new-vehicle loan interest rate from 10.3% to 9.7%, and growth in manufacturer incentives. Balancing those was a 1.3% increase in the average transaction price. The mix of conditions resulted in an estimated average monthly payment of $770, up from $762 in November.
The average monthly payment peaked in December 2022 at $796, Cox said.
Originally posted on Auto Dealer Today
More Auto Finance

Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Auto Lenders, Consumers on a Tightrope
April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.
Read More →
Toyota Financial Services President Replaced
Scott Cooke has served in various roles with Toyota Financial Services for over 20 years, including president and CEO, which he retires from on June 30.
Read More →