SUNNYVALE, Calif. —Digital Air Strike, an automotive social media, online reputation and lead-response company, launched a Microsoft Windows 8.1 App that works on Microsoft Surface tablets and all Windows 8.1 devices. The app is the first of its kind for the Windows 8.1 platform, officials said. It was created specifically for automobile dealers looking to better manage their social footprint and online presence.

This new social media app was built as a native app leveraging the Windows 8.1 platform. It is able to deliver an at-a-glance view of all social and review activities for a dealership. Features include the ability to view survey statistics on an individual employee level. It also displays the information immediately on the first screen without the need to click through multiple screens. This format provides real-time results, saving a dealer time and ensuring more of the information is viewed, officials said.

Product features include:

• Breaking News: Real-time alerts keep dealers updated on social media and review site trends and changes.

• Recent Activity: Alerts and tracking for all recent social media activity is available for quick reference to better understand prospect and customer social engagement.

• Online Reviews: Dealers are alerted to all online reviews and can respond immediately to customers instantly, increasing customer satisfaction and engagement. The app monitors and proactively manages more than 20 review sites, including Cars.com, Edmunds, Google+ Local, Yelp, and Yahoo! Local.

• Survey Stats: Dealers have the ability to survey sales and service customers daily to get instant feedback. This information is incredibly helpful to improve operations and respond to customers by phone, text or email, right from the app.

The Digital Air Strike social media app is also available for iPhone, iPad and Android devices. The app is available at no cost to all social media clients of Digital Air Strike. For more info, click here.