ORLANDO, Fla -- EasyCare has selected MenuVantage as a national “preferred provider” of menu-selling software. EasyCare Vehicle Service Contracts is a branded product of Automobile Protection Corp. (APCO), a wholly-owned subsidiary of Ford Motor Co.

EasyCare joins 50 other providers currently on the MenuVantage platform including GE, API, AFAS, and Safeguard.

“Effective installation, training and implementation of MenuVantage has proven to significantly increase dealer profit in the F&I department, which is vitally important to the dealers we serve”, said Larry Dorfman, chairman and CEO of APCO/EasyCare.

According to Phillip Battista, MenuVantage chief marketing officer, the company has developed a system that not only assists dealers on the front end, but also providers on the back end, offering unique benefits to F&I providers. The MenuVantage system incorporates a communication feature that offers the capability to broadcast information directly to the dealer's desktop. With this feature, providers can run contests, make announcements and post new product promotions in minutes.

Additional provider benefits include a built-in reporting suite that automatically submits cleared contracts on a daily basis. Providers can now track and monitor dealers daily, detect trends early, identify weak points before they become problems and respond accordingly.