FI showroom red and grey logo
MenuMENU
SearchSEARCH

February Sets Up 15.38 Million Unit SAAR

Just barely the majority of manufacturers saw an increase in sales in February over last year, with Mercedes-Benz and Hyundai breaking sales records for the month. Sales paced at a seasonally adjusted annual rate of 15.38 million units, according to Autodata Corp.

by Staff
March 5, 2013
3 min to read


A slight majority of manufacturers saw an increase in sales in February over last year, with Mercedes-Benz and Hyundai breaking sales records for the month. Sales paced at a seasonally adjusted annual rate of 15.38 million units, up from the 14.5 million SAAR the previous year, according to research from Autodata Corp.  

BMW: The automaker reported that February sales of BMW and MINI combined was 25,613 vehicles, a decrease of 2.2 percent from the 26,184 vehicles sold in the same month a year ago. Sales of BMW brand vehicles increased 0.5 percent in February for a total of 21,311 compared to 21,204 vehicles sold in February 2012.

Ad Loading...

Chrysler: Chrysler Group LLC reported its best February sales since 2008, with 139,015 units sold — a 4 percent increase over last February’s 133,521 units. It was the 35th-consecutive month of year-over-year sales gains.

Ford: In February, the Ford Motor Company experienced its biggest jump in sales since 2007 with 195,822 vehicles sold — an impressive 9 percent increase. Cars were up 6 percent, utilities up 21 percent and trucks up 4 percent. The Fusion set an all-time February sales record, surpassing last year’s record by 28 percent.

General Motors: Total GM sales were down 1.9 percent compared to last February. However, when adjusted for selling days, total GM sales were up 2.2 percent, according to the manufacturer. Chevrolet, Buick, GMC and Cadillac dealers delivered 13,987 vehicles in February 2013.   

Honda: American Honda reported February 2013 U.S. sales of 107,987 units, a decrease of 2 percent compared with the same month last year. The Honda brand posted February 2013 sales of 96,623 units, a decrease of 2.3 percent from last year.  Acura U.S. February sales of 11,364 units increased 0.9 percent compared with February 2012.

Hyundai: Hyundai Motor America experienced an all-time February sales record of 52,311 units; up two percent over last year’s all-time record February and up a similar amount for the year. The all-new Santa Fe saw a huge 64 percent increase over the same period last year and is up 42 percent year-to-date. The Elantra posted year-over-year gains for February of 17 percent and is up 15 percent for the year.

Ad Loading...

Mazda: The automaker reported February 2013 U.S. sales of 24,936 vehicles, representing a decrease of 2.8 percent versus last year. Year-to-date sales through February are down 6.8 percent versus last year, with 46,255 vehicles sold.

Mercedes-Benz: The manufacturer reported that sales hit a record high in February with 24,051 units sold, a 22.2 percent increase over the 19,679 vehicles sold in February last year. The Mercedes-Benz model line alone achieved its highest February numbers with sales of 22,040, up 21.9 percent. On a year-to-date basis, the 48,110 vehicles sold represent a 16.2 percent increase.

Nissan: Nissan North America, Inc. reported sales of 99,636 units, down 6.6 percent from last year's record-setting February total of 106,731. Nissan Division sales in February totaled 90,489, down 7.2 percent from the prior year, which was also down from a February record. Infiniti deliveries totaled 9,147, down 1 percent from last February.

Toyota: The manufacturer reported monthly sales of 166,377 units in February 2013, up 4.3 percent on an unadjusted raw volume basis and 8.7 percent on a daily selling rate (DSR) basis.

Volkswagen: Volkswagen of America Inc. reported 31,456 units delivered in February, a 2.9 percent increase over prior year sales and the best February since 1973. The Jetta sedan delivered 10,398 units and Jetta SportWagen closed the month with 1,570 units, up 37.2 percent versus the prior year.

 

 

More F&I

Headshot mockup thumbnail.
F&I•October 1, 2026

Modern Technology Objection Handling

In this video, Trent White shares how to confidently handle technology-based objections by helping customers understand the value of protection, even with modern vehicle technology.

Read More →
man standing in front of podium
F&I•by Lauren Lawrence•October 1, 2026

Consistency at Scale: Driving F&I Performance

With 75 rooftops across the Sunshine State, Morgan Auto Group has proven to Floridians that it knows a thing or two about driving performance in a competitive market. But it didn’t start at the top.

Read More →
Insurance contract signature page with black inkpen on top
F&I•by Hannah Mitchell•September 22, 2026

Gitty Up on GAP

The foundational finance-and-insurance product hasn’t kept up with the latest conditions for auto dealers. Is the time ripe?

Read More →
Ad Loading...
Easycare White paper cover See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability
Sponsored•September 8, 2026

How AI-Powered Coaching Is Transforming F&I Performance

See how AI-powered coaching can turn F&I customer conversations into actionable insights that support compliance, performance and profitability

Read More →
Assurant, Sell Value Build Trust, F&I Series, Expert Trainer Trent White
F&I•September 2, 2026

Sell Value, Build Trust

In this video, Trent White explains why selling on value, not fear, builds lasting customer trust, reduces cancellations, and drives long-term success.

Read More →
2026 StoneEagle summary
F&I•by Hannah Mitchell•August 31, 2026

F&I Sales Give Dealers First-Half Lift

Product business shored up total profits to avoid an overall revenue tanking as product penetrations held steady, StoneEagle reported.

Read More →
Ad Loading...
man with white hair and glasses delivering a speech standing next to a podium
F&I•by Lauren Lawrence•August 31, 2026

Targeted Training Drives Results

Today’s technology, instead of threatening F&I managers, can actually make them better, according to an industry veteran who’s watched market setbacks roil the unprepared.

Read More →
Man's hand holding pen over a paper document
F&I•by Justin B. Gasman•August 20, 2026

Double the Change, Double the Chance

When an F&I manager gets a customer refusal, it’s a wise move to tweak more than one thing in the product offering.

Read More →
Laptop computer, tablet, calculator and notebook on a desk
F&I•by John Tabar•August 20, 2026

Just Do It

F&I managers need training, but instead of resisting application or expecting perfection, they should improve by simply acting on what they learn.

Read More →
Ad Loading...
stacks of coins, a calculator, paperwork, and a pair of glasses in the background, text Lender Experience Drives Dealer Decisions, F&I and Showroom
Auto Finance•by Lauren Lawrence•August 12, 2026

Dealer Lender Preferences Revealed

When lenders provide consistent, fast service, their overall satisfaction scores with dealers greatly improve, according to JD Power research.

Read More →