GRAPEVINE, Texas — The newest solution from F&I Express, Express Digital Media, will launch with expanded functionality at NADA this week in San Francisco, providing dealers a powerful tool designed to increase customer consideration and purchases of aftermarket products, the company announced.

EDM was designed to allow digital retailers to display VIN-specific aftermarket products, rates and content integrated through the F&I Express API. The solution will benefit digital retailers and menu companies seeking to increase sales of aftermarket products by exposing consumers to them earlier in the shopping process, and it will benefit consumers by educating them about the specific aftermarket products that may be available for the vehicle they are interested in purchasing, all according to the announcement.

“A key benefit of digitizing the car-buying process is the ability to educate consumers about F&I products in a no-pressure environment and present real-time, dealer-specific rates for F&I products that are worked into the shopper’s monthly payment,” said Pete Batten, general manager of digital retailing =at Cox Automotive. “F&I Express’ EDM solution delivers dynamic, educational content that gives consumers the transparency they are looking for.”

In addition to helping digital retailers and menu companies deliver an enhanced car shopping experience, EDM also offers major benefits for the F&I providers. EDM gives F&I providers a powerful distribution network for their approved digital content, while giving those providers more control over how their aftermarket protection products are presented by digital retailing and menu companies, added Brian Reed, the company’s president.

“More than 17 million new cars were sold in 2018. We expect the percentage of those cars being purchased via digital retailing to continue to grow,” Reed said. “With more vehicles being sold online, there will be an even greater opportunity to boost profits by educating consumers digitally about the benefits of aftermarket protection products. F&I Express EDM solutions has the ability to change the game for dealership profitability.”