First Advantage CREDCO will be providing a suite of prospect lead solutions to Market Scan, a provider of vehicle desking technology for the automotive market. Under the agreement, dealers using the Market Scan Desking System can access First Advantage CREDCO’s Lead Prospector Internet, Bankruptcy, Targeted and Subprime lead solutions directly from its online dealer portal, CREDCOServices.com, via a desktop button.

The availability of First Advantage CREDCO’s lead solutions will enable participating U.S. automotive dealers to efficiently target and manage customer prospects in their direct market area.

“Partnering with First Advantage CREDCO for lead prospect solutions will greatly assist our dealer customers in identifying in-market prospects and managing the lifecycle of a consumer’s automotive buying process,” said Market Scan National Sales Manager James Mason. “A consumer’s decision to purchase a vehicle is greatly influenced by a fair amount of research and comparison shopping first. Now we can provide dealers the tools they need to effectively communicate with consumers — and manage their purchasing expectations — throughout the buying lifecycle.”

Market Scan dealers now have fast and convenient access to lead generation solutions that help them reach Internet, bankruptcy and subprime prospects — in addition to targeted lead prospects that they can identify and contact via direct mail.

“Our expanded relationship with Market Scan enables our mutual customers to access quality consumer leads in an efficient, convenient manner,” said Eric J. Rumsey, president of First Advantage CREDCO. “Our suite of lead solutions allow dealers to optimally manage their contact strategy so they can maximize their marketing results and sales opportunities as consumers shop for and purchase vehicles.”

First Advantage CREDCO provides Market Scan dealerships with an integrated credit reporting solution to help make fast, accurate and reliable business decisions. Since 2001, the two companies have enjoyed a successful business relationship based on First Advantage CREDCO’s credit information services. The availability of lead generation solutions expands this relationship, providing another value-added service to Market Scan dealer customers.