LONG BEACH, Calif. — FrogData announced the hiring of David Shear as a senior consultant. In his new role, Shear will focus on improving dealership performance using data analysis from FrogData to drive actions throughout the dealership. FrogData is an analytics platform, which delivers advanced reporting, business insights, and predictive analytics to help dealers bring the right decisions to market for the most productive and profitable months on record.

Shear brings a wealth of knowledge and expertise to the position after having served as an independent consultant with Infiniti SERV and Nissan SERV. Shear led a national team of 15 facilitators delivering training to 510 Nissan dealerships. During this time, he surpassed all projections both in penetration rate and increases in parts and sales per dealer. In addition, he helped dealers retain their most talented employees and build out successful teams.

“I’ve been on both sides of the industry, working as a parts and service Director, as well as a national trainer,” said Shear. “Communicating with all team members in a dealership is easy for me because I respect each person’s important role within the larger framework of the business. I’m also able to draw on my experience to share personal examples that demonstrate my understanding of their challenges, while providing potential solutions. I feel that I can help these companies not only retain their best customers, but also engage their most successful sales members.”

“What really struck me about David when I first met him was his obvious passion for the people who work within the dealership, as well as his commitment to bring them the best solution to fit their needs,” said Tej Soni, founder of Frogdata. ”David really understands how data can help every department in the dealership operate more efficiently and bring in revenue. We’re excited to have him on board.”