MENU
SEARCHThis month's new-vehicle sales are expected to be 850,000 units, a 27.6 percent decrease from November 2007 and a 1.9 percent increase from October 2008, according to Edmunds.com.
SANTA MONICA, Calif. — This month's new vehicle sales (including fleet sales) are expected to be 850,000 units, a 27.6 percent decrease from November 2007 and a 1.9 percent increase from October 2008, according to Edmunds.com.
The Seasonally Adjusted Annual Rate (SAAR) for the month is expected to be 11.5 million. November 2008 had 25 selling days, the same as last November 2007.
"Sales improved slightly over October thanks to near record high incentives and perhaps a sense of relief that the presidential election is over," observed Jesse Toprak, executive director of industry analysis for Edmunds.com. "Also, remarkably low gas prices motivated shoppers to seriously consider the tremendous deals available on SUVs and trucks."
The combined monthly U.S. market share for Chrysler, Ford and General Motors (GM) domestic nameplates is estimated to be 47.1 percent in November 2008, down from 51.1 percent in November 2007 and up slightly from 47.0 percent in October 2008.
"Now the domestic automakers are scrambling to develop a viability proposal in order to earn a government loan," commented Michelle Krebs, senior editor of Edmunds' AutoObserver.com. "It is more important than ever for them to demonstrate that their products are appealing to the American public."
Edmunds.com predicts Chrysler will sell 94,000 units in November 2008, down 41.7 percent compared to November 2007 and down 0.3 percent from October 2008. This would result in a new car market share of 11.0 percent for Chrysler in November 2008, down from 13.7 percent in November 2007 and down from 11.3 percent in October 2008.
Edmunds.com predicts Ford will sell 119,000 units in November 2008, down 33.1 percent compared to November 2007 and down 7.8 percent from October 2008. This would result in a new car market share of 14.0 percent of new car sales in November 2008 for Ford, down from 15.1 percent in November 2007 and down from 15.5 percent in October 2008.
Edmunds.com predicts GM will sell 188,000 units in November 2008, down 28.2 percent compared to November 2007 and up 11.2 percent from October 2008. GM's market share is expected to be 22.1 percent of new vehicle sales in November 2008, down slightly from 22.3 percent in November 2007 and up from 20.3 percent in October 2008.
Edmunds.com predicts Honda will sell 88,000 units in November 2008, down 20.6 percent from November 2007 and up 3.0 percent from October 2008. Honda's market share is expected to be 10.4 percent in November 2008, up from 9.5 percent in November 2007 and up from 10.3 percent in October 2008.
Edmunds.com predicts Nissan will sell 57,000 units in November 2008, down 29.3 percent from November 2007 and up 0.2 percent from October 2008. Nissan's market share is expected to be 6.7 percent in November 2008, down from 6.9 percent in November 2007 and down from 6.8 percent in October 2008.
Edmunds.com predicts Toyota will sell 150,000 units in November 2008, down 24.2 percent from November 2007 and down 1.7 percent from October 2008. Toyota's market share is expected to be 17.6 percent in November 2008, up from 16.8 percent in November 2007 and down from 18.2 percent in October 2008.
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.
Read More →
What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.
Read More →
How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.
Read More →
More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.
Read More →
It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.
Read More →
Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.
Read More →
Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.
Read More →
Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.
Read More →