FI showroom red and grey logo
MenuMENU
SearchSEARCH

Gas Prices Fueling Consumer Support for Higher Fuel Economy Standards, Study Says

A national survey of 2,000 representative Americans found that large majorities are concerned about gas prices (85 percent), think it is important to reduce oil consumption (87 percent), and believe it is important to increase fuel economy standards (75 percent).

by Staff
May 17, 2011
5 min to read


WASHINGTON – A national survey of 2,000 representative Americans found that large majorities are concerned about gas prices (85 percent), think it important to reduce oil consumption (87 percent), and believe it important to increase fuel economy standards (75 percent).

The survey, which was commissioned by the Consumer Federation of America (CFA), also revealed that most Republicans, as well as most Democrats, agree that the federal government should require car companies to meet an average 60 miles-per-gallon (mpg) standard by 2025 with a five-year payback period (lower fuel costs pay for higher car costs).

Ad Loading...

“Concern about volatile gasoline prices and support for higher standards is driven by the huge and rising bite gas expenditures are taking from household budgets—from less than $2000 in 2009 to more than $3000 this year,” said Mark Cooper, CFA’s research director and energy expert. “Pain at the pump, along with the country’s oil import dependence, has produced a growing consensus that the federal government should substantially increase fuel economy standards. And among independent technical experts, there is a growing consensus that committed car companies could meet these higher standards.”

This growing agreement among both consumers and experts is particularly important now because two federal agencies—the Environmental Protection Agency and the National Highway Traffic Safety Administration—and the California Air Resources Board, as the leader of the Clean Cars program adopted by 14 states, are considering standards that will affect vehicle emissions and fuel economy out to 2025. One proposal under consideration would increase fuel economy by six percent a year, starting in 2017, more than doubling the fuel economy of the light duty vehicle fleet to over 60 mpg by 2025.

More Fuel-Efficient Cars Are Being Made and Bought

Several years ago, such a goal was considered by many to be unrealistic. But today, both Toyota and General Motors have said they could comply with a 60 mpg standard by 2025, and car companies are making available an increasing number of fuel-efficient models including 30 electric models.

In CFA’s analysis of changes in the vehicle mix from 2008 to 2011, the number models getting over 30 mpg increased from 14 models among the 2008 models to 60 in 2011. Even more significantly, consumers are buying those vehicles. In 2008, the percent of cars purchased with over 30 mpg among the top 100 selling vehicles was 6 percent. In 2011, that percentage jumped to 15 percent.

Ad Loading...

“Actual sales data is very clear: Consumers are willing to pay for more fuel-efficient vehicles. In addition, significant fuel economy improvements are well within the reach of the car companies, even though they profess the near impossibility of attaining the fuel efficiency demanded by today’s beleaguered car buyer,” said Jack Gillis, CFA director of public affairs and author of The Car Book.

Consumers may also be growing more aware that higher fuel economy offsets higher car costs. CFA’s analysis shows that, based on the most recent EPA-NHTSA analysis of costs, a 60 mpg standard pays for itself in less than five years and reduces consumer costs, over the life of the car, by $6,400 on average.

Americans in Both Clean Car and Automotive States Support Higher Fuel Economy Standards

By roughly two-to-one margins, the nationwide survey found that Americans support:

· The federal government requiring car companies to meet a 60 mpg standard by 2025 (62 percent vs. 32 percent).

Ad Loading...

· A federally-set 60 mpg standard with a five-year payback period (64 percent vs. 30 percent).

· State governments being permitted to continue setting vehicle emissions standards (65 percent vs. 31 percent).

Under authority provided by the Clean Air Act (CAA), California can set its own vehicle emissions standards, and other states can choose to follow California’s or the federal standard. Cleaning up vehicle emissions often provides the additional benefit of reducing fuel consumption. To date, 14 jurisdictions have elected to follow California’s standards, which until recently, have been more stringent than the federal standards.

The CFA says one question raised is: Are residents of auto manufacturing states like Michigan, Ohio, and Indiana less likely to support higher fuel economy standards than those in California and other Clean Car states? The survey, which had a large enough sample to test this question, found that 70 percent of respondents in auto manufacturing states support a 60 mpg standard with a five-year payback period—similar to residents of other states. Also, more than three-fifths of each group favor state governments being permitted to continue setting vehicle emissions standards.

“Historically, auto manufacturers have lagged behind consumer demand when it comes to providing the advanced clean cars that consumers want to buy. California’s standards have forced car companies to make cleaner cars, which tend to run on less gas—good for the consumer and good for the economy, overall,” said Ken McEldowney, executive director of Consumer Action, a national group based in California. “California is working closely with the federal government to ensure our state and our nation benefit from better standards in the future.”

Ad Loading...

Most Republicans and Democrats Support Higher Federally-Set Fuel Economy Standards

As the survey revealed, the issue of increased motor vehicle fuel economy does not sharply divide Republicans and Democrats. More than three-fifths of both Republicans and Democrats think it important to reduce oil consumption, support the federal government requiring car companies to increase fuel economy, and favor an average 60 mpg standard, with a five-year payback period, by 2025.

“Thus, any anti-government fervor that is presumed to exist in the United States today apparently does not extend to fuel economy standards,” noted CFA’s Cooper. “We now have a unique opportunity to make these improvements.”

The survey, which is analyzed in a report entitles Rising Gasoline Prices and Households Expenditures: Will Policymakers Get Serious About Ending Our “Addiction to Oil” by Supporting a 60 Mile Per gallon Standard?, was commissioned by Consumer Federation of America (CFA) and undertaken by Opinion Research Corp. on April 14-18, 2011. The margin of error for the double sample of 2000 is plus or minus two percentage points.

A copy of the study can be downloaded at: www.consumerfed.org/pdfs/CFA-Auto-Standard-Report-May-16-2011.pdf

More F&I

Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
F&IMarch 4, 2026

Creating Your Own Economy

In this video, Reese Dailey explains how effective follow-up drives better results across the dealership, including increased sales, higher F&I penetration, and stronger customer retention.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Industryby Hannah MitchellFebruary 23, 2026

Some Auto Brands Cheaper to Insure

A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.

Read More →
F&IFebruary 13, 2026

Business Office Blueprint

Try following these 20 steps to greater success in the dealer F&I office this year.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 11, 2026

Insurance Shopping on the Rise

A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.

Read More →
Industryby Hannah MitchellFebruary 4, 2026

Auto Insurance Cost Reprieve

2025 brought consumers relief after years of rate hikes, but 2026 could bring renewed policy pain, depending on how U.S. trade policy affects prices.

Read More →
Reese Dailey from Automotive Training Academy by Assurant
F&IFebruary 4, 2026

Cash Deal Strategies

In this video, Reese Dailey of the Automotive Training Academy by Assurant reveals strategies to make cash deals profitable without relying on monthly payment bumps.

Read More →
Ad Loading...
Cox Automotive and Dealertrack logos displayed over a dealership showroom background.
F&Iby StaffFebruary 3, 2026

Cox Auto Says Dealertrack Offers Greater Finance Efficiency

Suite of new APIs, product enhancements and integrations is designed to help maximize contracting and funding efficiency for lenders and their dealer partners.

Read More →