KETTERING, OHIO — GE Money’s Sales Finance division, a provider of consumer financing programs, launched Wednesday its new Web-based portal, the Business Center, to help dealerships with sales, marketing, operations and training.

The Business Center is a comprehensive suite of online tools that GE Money partners — retailers, dealers, service providers and contractors — can use to easily manage their credit programs and better serve their customers. It provides them with secure, one-stop access to all the sales, operational, marketing and training tools they need at the click of a button.

“This market-leading capability essentially takes our back office and places it on the business’ desktop, with real-time sales information, analysis and training tools they can’t get anywhere else, to manage their promotional financing programs more productively and profitably,” said Mark Hayes, chief marketing officer for GE Money, Sales Finance. “The Business Center has been in development for nearly a year, piloted across 200 programs, and tested and approved by our various advisory boards.”

Whether businesses want to review the payment estimator with a customer, immediately process applications and sales online, view their daily sales results, drive more traffic through marketing, or strengthen and motivate their sales teams with additional training, they will be able to do it with a single log-in to GE Money’s Business Center. The Business Center enables retailers to take full advantage of capabilities that support the four pillars of a successful business:

Sales: calculate expected monthly payments for the consumer with the Payment Estimator, apply for credit and process sales online, request a credit line increase – immediately, securely and without the need for a separate credit terminal.

Marketing: create custom promotional materials and use GE Money’s proprietary Business Locator to promote their business to millions of consumers.

Operations: control the level of access for all users and track sales by customer and employee. Reduce waste and fully comply with lending regulations by easily accessing current applications and terms, as well as important program information and resources.

Training: provide sales training for their staff using industry-specific training modules that enable sales personnel to learn at their own pace, with lessons that include foundational sales principles, as well as technical instruction on consumer credit, compliance and ways to deliver a better customer experience.

The Business Center site is password protected and segmented into 15 industries, including automotive and powersports. The site gives the business owner complete freedom to choose when, where and how to utilize the tools.

The Business Center represents a major shift in using web-based technology to enhance sales and marketing for brick-and-mortar businesses.

“Businesses have told us that they want a complete, online solution that puts all of our tools in one place, along with the control and flexibility they need. As a leader in consumer financing for more than 70 years, GE Money’s investment in technology like the Business Center demonstrates our commitment to speed, simplicity and the success of our partners, now when they need support the most,” said Hayes.