Glare-Cutting Vehicle Display Debuts at CES
Could integrated ‘visor’ make clunky and often ineffectual physical shades a thing of the past?

Pexels/Tobi
A technology company will unveil a product at the CES consumer electronics show this week that seems to promise driving without either blinding sun in the eyes or a clunky visor partially blocking the view of the road.
Michigan-based Gentex, known for its automotive electronics but also a supplier to the aerospace, medical and fire-protection industries, said it will unveil a product that integrates a dimmable sun visor into the vehicle display.
The public company, which celebrated its 50th anniversary last year, said the visor blends “switchable” vanity mirrors and transparent displays for driver alerts and other notifications.
Meanwhile, to meet demand in the European Union due to new traffic safety regulation there, Gentex said it will also debut driver-monitoring system technology to detect drowsiness, distraction and other safety risks.
Gentex got its start in the fire-protection products sector with a smoke detector before branching out to other industries. To address sometimes dangerous glare on the road, it introduced an automatic glare-reducing rearview mirror in 1982.
More Industry

California Hybrids Reach State Record
The Golden State still leads the country in electric-vehicle registrations, but much like the rest of the U.S. its hybrid market share is up while full electrics stabilize after a dramatic first-quarter dip.
Read More →
California Launches EV Rebate Program
Participating automakers are matching the state's $13.5 million investment in new electric-vehicle rebates scheduled to take effect later this summer.
Read More →
UN Advances Fully Autonomous Vehicle Framework
While such cars aren’t on the public market yet, the United Nations established a safety-focused regulatory framework that's endorsed by the U.S.
Read More →
Another Carmaker Embraces Robots
Mitsubishi and a Japan-based startup plan to make humanoids at a home-country factory to use in auto manufacturing and to sell to others.
Read More →
Auto Workforce Impacted by Skills Gaps
The transition to electric vehicles has impacted the automotive workforce in many ways, including the need for education and skills training on emerging technologies.
Read More →
Auto Group Transitions to Employee Ownership
An Ohio-based automotive group transitioned to 100% employee ownership, or an Employee Stock Ownership Plan, with the stated intent of supporting its legacy and growth.
Read More →
Amplify 2026 Billed as Turning Innovation Into Results
Reynolds and Reynolds says its annual retail summit will connect dealers with practical strategies, peer insight, and technology-driven ideas.
Read More →
Early Service Introductions
In this video, Josh Krach explains how early service introductions can help each department in the dealership.
Read More →
Automakers Develop Car Sanitizer
Hyundai and Kia say the particular ultraviolet light used in the technology has been demonstrated to kill the vast majority of a potentially harmful bacterium inside a vehicle.
Read More →
European EV Market Hits Record
Seven out of the top 10 electric vehicles sold so far in 2026 in Europe are by European brands, and automakers are seeing the power train fill up their order books.
Read More →