FI showroom red and grey logo
MenuMENU
SearchSEARCH

Harley-Davidson Names New President and CEO

Harley-Davidson Inc. announced in April that it appointed Keith E. Wandell as president and chief executive officer, succeeding James L. Ziemer, who is retiring.

by Staff
April 7, 2009
2 min to read


MILWAUKEE — Harley-Davidson Inc. announced in April that it appointed Keith E. Wandell as president and chief executive officer, succeeding James L. Ziemer, who is retiring.

Wandell, 59, currently serves as president and chief operating officer of Milwaukee-based Johnson Controls Inc., a $38 billion global company. Wandell, a 21-year Johnson Controls veteran, starts his new duties at Harley-Davidson on May 1.

Ad Loading...

“Keith Wandell is a seasoned global business leader who brings tremendous energy, passion, and organizational and talent development capability to his job as Harley-Davidson’s new chief executive,” said Harley-Davidson Inc. board member Barry K. Allen, who serves as the board’s presiding director. “His vision and values make him a great fit, and he is absolutely the right person to now lead Harley-Davidson on its exciting journey.”

Regarding his appointment, Wandell commented: “Harley-Davidson has a remarkable record of success and limitless possibilities. I am honored and thrilled to join the Harley-Davidson family and to have this opportunity to help it fulfill dreams, create innovative market-leading products, and expand its opportunities worldwide.”

The company also announced organizational leadership changes which, according to Allen, will serve as a catalyst to drive Harley-Davidson’s strategies for growth, operational excellence and leadership development going forward.

Matthew S. Levatich becomes president and chief operating officer of Harley-Davidson Motor Company. Levatich, 44, is currently president and managing director of MV Agusta, the Italian motorcycle maker that Harley-Davidson Inc. acquired last August.

James A. McCaslin moves to executive vice president for corporate product planning, reporting to the CEO. In this newly created position, McCaslin, 60, has broad oversight of motorcycle product planning and development processes across Harley-Davidson Inc.

Ad Loading...

Enrico D’Onofrio, 51, assumes the post of managing director, MV Agusta. D’Onofrio joined MV Agusta as corporate general director earlier in 2009, overseeing all administrative functions including finance and human resources.

All three appointments will be effective May 1.

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →