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Honda Tries to Improve Car-Buying Experience at Dealerships

by Staff

August 6, 2002

1 min to read

Over the years, Honda says it has tried numerous initiatives to improve consumers' car-buying experience at its dealers. To solve the problem, the company is reorganizing its sales and services operations to consolidate parts and service jobs in each of its 16 sales zones into one position, according to Dow Jones News Service.

That action has freed up one manager in each zone to become what Honda calls a "process improvement manager" to work with dealers in improving the process customers go through in buying vehicles.

A Honda spokesman in Detroit said the Japanese automaker launched the program in February after implementing a pilot program in 2001. As part of the program the number of sales zones has increased by one to 17 when Honda divided Honda dealers in California into two sales

zones, according to Dow Jones.

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