FI showroom red and grey logo
MenuMENU
SearchSEARCH

HSBC Auto Finance Partners with Peak5

HSBC Finance Corp.'s auto finance business recently announced an alliance with Peak5, a Flatiron Financial Services Co., to remarket Peak5 vehicles at the nationwide network of auctions used by HSBC.

by Staff
February 5, 2008
1 min to read


PROSPECT HEIGHTS, Ill. — HSBC Finance Corp.'s auto finance business recently announced an alliance with Peak5, a Flatiron Financial Services Co., to remarket Peak5 vehicles at the nationwide network of auctions used by HSBC.


HSBC said it will offer its Seven-Day Drive-Train Quality Check Guarantee and Reconditioning program on qualifying Peak5 vehicles.

Ad Loading...


Under the agreement, HSBC field representatives now represent Peak5 vehicles, which will be branded with the Peak5 company logo, followed by the disclosure "Provided by HSBC."


Additionally, any of the auction locations used by Peak5 that overlap HSBC's current auction network will be consolidated into the network used by HSBC.


"We are pleased to have Peak5 as our launch partner as we enter into third-party auto remarketing," said John Haines, managing director of auto finance for HSBC.


"The Peak5 portfolio fits nicely into our strong existing remarketing program, and we think the arrangement will be beneficial for both of our businesses as well as our dealers and our customers," he indicated.


Meanwhile, Jody Hall, vice president of remarketing for Peak 5, added, "We are excited to begin this strategic alliance with HSBC Auto Finance."

Ad Loading...


"Through HSBC's Quality Check program, we anticipate making tremendous strides with our portfolio presentation and sales," she concluded.

Topics:F&I

More F&I

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
Ryan Ruff, The 90/10 Rule, Automotive Training Academy, Sales Series
F&IMay 6, 2026

The 90/10 Rule

In this video, Ryan Ruff explains the rule that elite sales professionals use to turn ordinary conversations into unforgettable customer experiences.

Read More →
Photo of essential oil diffuser on desk next to laptop
F&IMay 4, 2026

Your Office Is Talking

What’s the atmosphere saying about you to your customers? You can make minor adjustments and additions that transform your space into one that creates trust with the people on the other side of the desk.

Read More →
Ad Loading...
"Effective training ensures the customer’s needs remain at the heart of everything we do. When that is the focus, both sales and profits naturally improve." by Rick McCormick with F&I and Showroom logo and picture of Rick McCormick
F&IMay 1, 2026

F&I Training Fundamentals

How can auto dealerships help F&I managers fulfill their vital role in the most effective ways? Industry expert Rick McCormick shares his insights on the best ways to train these professionals and help them maintain good habits.

Read More →
Photo of car tire and the tread mark it left in snow
F&Iby Hannah MitchellApril 29, 2026

Not Just Any Tire Will Do

More consumers and businesses are opting for all-season options for various reasons as safety, sustainability and convenience push practical change.

Read More →
Photo of robot holding a laptop
F&Iby Hannah MitchellApril 27, 2026

How AI Will Drive the Next Wave of Innovation in Finance & Insurance

It’s time to take the next digital step to free F&I managers to handle the most challenging aspects of customer meetings.

Read More →
Ad Loading...
Photo of notepad and pen next to computer keyboard on desktop
F&IApril 13, 2026

Control in Sales Is an Illusion

Some of it should be given to the customer, but that doesn’t mean the F&I office relinquishes the process. In fact, a different approach both builds trust and boosts sales.

Read More →
Photo of external keyboard on office deak next to window
F&IApril 7, 2026

The Limited Warranty Game

Bringing it in-house benefits the dealership and its customers.

Read More →
Woman in casual clothing sitting at a desk
F&Iby Rick McCormickMarch 31, 2026

Curb The Confusion

Talk to F&I customers like you’d talk to a friend, without industry lingo or sales-like questions, and use hard proof to show, not tell, them about a need.

Read More →
Ad Loading...
Photo of man's hand on laptop computer keyboard with blank screen
F&IMarch 16, 2026

There Is Always one More Product

Helping F&I customers understand complementary offerings is likely to lead to more sales, based on the success of a high-performing practitioner of the philosophy.

Read More →