Hyundai, Lexus, Subaru Top Rankings in Dealer Satisfaction Survey
Automakers scored high in the National Automobile Dealers Association’s annual Dealer Attitude Survey, with Hyundai, Lexus and Subaru leading the way.
McLEAN, Va. — A new Dealer Attitude Survey conducted by the National Automobile Dealers Association showed that the 15,360 franchised dealers making up its membership are more satisfied this year with the support their receiving from their respective automakers.
“The high level of attention and importance the manufacturers place on the dealer responses is impressive,” said Carroll Smith, chairman of NADA’s Industry Relations committee.
Conducted by the NADA’s Industry Relations group, the Dealer Attitude Survey measures dealers’ sentiment on the franchise value, automaker policy decisions that affect their stores and the support they receive from field staff. The most recent survey was conducted between January and February.
Hyundai finished in the top spot for the second consecutive survey period, with affiliate Kia finishing fourth. After 26 consecutive survey periods in the No. 1 spot, Toyota’s Lexus division dropped to No. 2. Subaru ranked third for the fourth consecutive time and Mercedes-Benz ranked fifth.
The survey results were presented to more than 325 senior automaker executives representing 30 automotive brands in a series of meetings over a two-month period.
The NADA’s 2011 summer survey is available online from July 6 through August 4. For the full summary of the 2011 winter survey, visit www.nada.org.
More Auto Finance
Dealerships Are Paying the Price for Extended Car Loans
Growing negative-equity scenarios mean such lengthy terms should be addressed in a forward-looking way to make them work for the dealer and the consumer down the road.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Auto Credit Plentiful
June numbers show lenders are readily granting access, including to risky borrowers, as consumers leverage themselves to take on high prices.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Porsche Financial Services Shifts Structure
After 36 years with Porsche, the Financial Services Chief Financial Officer Konrad Riedl is retiring, and the department is realigning its management structure.
Read More →
Tariffs Could Raise Insurance Premiums
As U.S. import tariffs affect repair costs, consumers might find it more affordable to replace a damaged vehicle, according to recent Insurify tariff analysis.
Read More →
Smaller Loans, Longer Terms
The youngest generation of car buyers is more likely to finance less expensive vehicles, more than half of generation Z consumers borrowing less than $25,000.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →
First-Quarter Sees Long Auto Loan Growth
Experian data show more consumers are tapping the method, along with refinancings, to afford buying. Meanwhile, subprime borrowers are getting more access.
Read More →
Mastering Credit Friction
In this video, Josh Krach explains how to turn credit friction into an advantage.
Read More →