Hyundai said many of its U.S. dealerships are completing major store renovations in what it describes as an effort to improve customers’ shopping experience.

The South Korean automaker said more than half of the dealers, or over 450, have voluntarily upgraded their facilities as part of what it calls its Global Dealership Space Identity initiative. It expects the percentage of completions to exceed 60% by year-end.

Hyundai started the initiative in 2015 and said it renovated the renovation plan in 2019 to reflect its “Modern Premium” brand values of care, simplicity and creativity. The plan seeks to make its dealerships consistent in design and experiential qualities to align with its “design and innovation leadership” identity.

The automaker says the upgrades have increased dealerships’ bottom lines.

“Dealerships that have adopted this voluntary initiative perform better, with higher profit, return on sales and service retention,” said Global Director of Network Development Rob Grafton in a press release on the initiative. “Our vehicles have evolved dramatically in both design and quality and this ensures that our facilities and customer experience reflect that same transformation.”

In touting the renovations, Hyundai emphasized its commitment to dealer-based sales, though it started selling cars on Amazon this year in a move some industry watchers mused could ultimately threaten the dealership model. Amazon says it plans to add other automakers to its listings.

“At a time when some automakers are shifting toward direct-to-consumer models, Hyundai remains firmly committed to its dealer network,” the company said.

“Modern facilities empower dealers to lead customer and service relationships, especially as new technology and powertrain offerings grow. These upgraded spaces support education, service, and long-term engagement.

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